THANK YOU FOR YOUR INTEREST IN
THE CIIM™ & DEI ACCELERATOR™ PROMOTION
UP TO 30% OFF

We invite you to become a best-in-culture brand by testing the cultural relevance and ad effectiveness of General Market, Multicultural & Inclusive (MC&I) targeted creative, and in-language ads at a nearly 30% discount from standard CIIM pricing.*

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500K+ EVALUATIONS FOR 1700+ ADS ACROSS 500+ BRANDS COVERING NEARLY ALL INDUSTRIES 

CIIM™ EVALUATES CULTURAL RELEVANCE ACROSS THE FOLLOWING SEGMENTS 

Asian English Media Viewers • Black • Hispanic English Media Viewers • General Population Weighted* • LGBTQ • People with Disabilities • White Non-Hispanic 

In-Language Testing: 
Asian Native Languages • Hispanic Spanish Media Viewers 

  • English spots will receive statistically significant scores for the following eight segments: General Population Weighted, White Non-Hispanic, Hispanic EnglishMedia Viewers, Hispanic Bilingual Media Viewers, Black, Asian English Media Viewers, LGBTQ, and People with Disabilities 
  • Hispanic Spanish Media Viewers targeted ads will receive scores for Hispanic Spanish Media Viewers and Hispanic Bilingual Media Viewers
  • * General Population Weighted is weighted according to the US census
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CIIM™ PROVES THAT CULTURAL RELEVANCY IN ADS...

Enhances Brand Perception

3.8X

Lifts Purchase Intent

2.8X

Increases Ad Effectiveness

2.7X

WHO IS APPLYING CIIM™ & DEI ACCELERATOR™?

  • Brands

    Setting brand performance standards

  • Creative Agencies

    Driving improvements in cultural relevance and ad effectiveness KPIs

  • Media Planning Agencies

    Incorporating CIIM content scores in planning

  • Media Networks & Content Developers

    Increasing quality of context connection with MC&I audiences

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Promo Pricing (Good through June 15)

AIMM
Member
ANA
Member
Standard Ad Testing
Tested among General Market n=425+, White Non-Hispanic n=100, Hispanic English Media Viewers n=100, Black n=100, Asian English n=65, LGBTQ n=65, People with Disabilities n=65, Native American n=15** 

$5,600

$8,000

$8,000

$11,400

In-Language Ad Testing
We offer testing for in-language ads in Spanish and/or Asian native languages. *Spanish in-language will receive Hispanic Spanish Media Viewers and Hispanic Bilingual Media Viewers scores 

$4,000

$4,750

$5,000

$6,769

Segment Augments (n=65 to n=100) 
LGBTQ, People with Disabilities, Asian English Media Viewers (price is per individual segment augment) 

$1,000

$1,000

Competitor CIIM™ Scores
General Population Weighted and aggregated MC&I CIIM Scores 

$3,200

$4,200

*Agencies participating in the promotion are allowed a discount for up to 3 ads (not per client), unless additional testing is billed by the advertiser 
** Average cost per segment is $700 (cannot be sold individually by segment) 

Important Details & How to Get Started

  • As an added bonus, for every 3 final ‘as aired’ ads submitted during the promotion, brands will receive up to 3 FREE Boardamatics tests. 
  • Dashboard turnaround times may take up to 8 weeks to account for demand 
  • Promotion will run from April 15 to June 15, 2022

We welcome up to 3 General Market, MC&I Segment Targeted, or in-language ads per company at these promotional prices. A completed submission form must be received by June 15th. 

Once you are ready to submit creative, please contact the CIIM Team throughAriel@CIIMatters.com. We will answer all of your questions, provide you with a submission form, and engage with your legal and procurement groups. 

For more info, findings, webinar recordings, sample dashboards, and FAQs, visit us at www.anaaimm/resources/ciim. 

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To get started in the CIIM™ & DEI ACCELERATOR™ PROMOTION and to receive UP TO 30% OFF, email us your information using the button below:

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* Discount and final pricing is dependent on the ad's target segment and advertiser's membership status (members of AIMM and ANA) 
* This promotion is only valid for standard CIIM testing, therefore, we will not allow study customizations such as screeners, additional KPIs, classification questions, or customized segment breakouts, i.e., age, gender, income, etc. 
* We continue to offer a 50% discount for any pair of ads with MMM at the execution level that would like to be included in CIIM’s Phase 2 Attribution validation study in Q2-3