AIMM | Alliance for Inclusive and Multicultural Marketing

AIMM’s Diverse Media GrowthFronts

AIMM’s Diverse Media GrowthFronts puts words into action. As an industry, we must increase our investment levels in diverse owned and diverse targeted media. We’ve been talking about doing this for too long, and yet, we’ve only inched forward. By bringing together diverse owned and targeted media entities with buyers and marketers, AIMM hopes to close the gap between intent and action.

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AIMM’s Diverse Media GrowthFronts

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aimm'S IMPACT

AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments in ads and programming that empowers and culturally connects with diverse and inclusive segments AND organizations that provide equal opportunities for diverse talent in front and behind the camera.

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#SeeALL is powered by CIIM (Cultural Insights Impact Measure) - the only tool in our industry that measures the effectiveness of culture in ads and programming, making a direct connection between culture and sales attribution/ROI.

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AIMM Mission

To be a powerful force prioritizing diverse consumers and advancing inclusive and multicultural marketing to achieve business growth and equity for all

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Agents for change

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential. AIMM has been the catalyst for unprecedented industry research examining multicultural marketing opportunities and the obstacles that stand in the way of optimal growth.