ONE OF THE BOLDEST INDUSTRY movements EVER BROUGHT TO THE MULTICULTURAL MARKETPLACE IS HERE.

Learn about #SEEALL

Agents for Change

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential.

+ READ MORE

AIMM has been the catalyst for unprecedented industry research examining multicultural marketing opportunities and the obstacles that stand in the way of optimal growth.

By 2020, over 40 percent of the U.S. population will self-identify as multicultural: African-American, Hispanic, Asian, or a combination of two or more races

DIVERSITY IS THE NEW MAINSTREAM

Multicultural and inclusive segments are no longer niche markets. Their numbers are equal to the populations of countries around the world:

Population

Hispanic=ITALY58.9 M
African American=ARGENTINA42.6 M
Asian=SYRIA18.9 M
LGBTQ=SOMALIA 14.7 M
Disabled=UNITED KINGDOm65.4 MM

The size of diverse segments’ wallets are bigger than some of the richest countries around the world:

Buying Power

Hispanic>canada$1.7 T
African American>Australia$1.2 T
ASian>Pakistan$1.7 T
LGBTQ>Malaysia$926 B
Disabled>POLAND$1.1 T
SEE List of AIMM MEMBER Companies

Get more information about AIMM

Upcoming Event
2020 AIMM SPRING All-Member Meeting & Workshops
View Event
Latest News
These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years