AIMM | Alliance for Inclusive and Multicultural Marketing

join us at the AIMM Belonging Lounge

We are thrilled to invite you to the AIMM Belonging Lounge, sponsored by AARP and Meta, at the upcoming ANA Masters of Marketing Conference 2024, a space designed to foster meaningful conversations, ignite collaborations, and celebrate the power of inclusivity in our industry.

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join us at the AIMM Belonging Lounge

learn more

aimm'S IMPACT

AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments in ads and programming that empowers and culturally connects with diverse and inclusive segments AND organizations that provide equal opportunities for diverse talent in front and behind the camera.

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#SeeALL is powered by CIIM (Cultural Insights Impact Measure) - the only tool in our industry that measures the effectiveness of culture in ads and programming, making a direct connection between culture and sales attribution/ROI.

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AIMM Mission

To be a powerful force prioritizing diverse consumers and advancing inclusive and multicultural marketing to achieve business growth and equity for all

Our Purpose Member Directory

Agents for change

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential. AIMM has been the catalyst for unprecedented industry research examining multicultural marketing opportunities and the obstacles that stand in the way of optimal growth.