NEW AIMM-CIA™ research on Consumer Sentiment on DEIB and ‘Woke’ Marketing Practices

A new AIMM and CIA™ study that shows consumers' perceptions around DEIB efforts in corporations, in marketing and communications to inform corporations on their strategies and risks. This resource also includes step-by-step guidelines on moving inclusivity efforts forward, while minimizing backlash risk and leveraging brand loyalty from consumers who look to support companies that share their views and values.

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NEW AIMM-CIA™ research on Consumer Sentiment on DEIB and ‘Woke’ Marketing Practices
NEW AIMM-CIA™ research on Consumer Sentiment on DEIB and ‘Woke’ Marketing Practices
NEW AIMM-CIA™ research on Consumer Sentiment on DEIB and ‘Woke’ Marketing Practices
NEW AIMM-CIA™ research on Consumer Sentiment on DEIB and ‘Woke’ Marketing Practices

NEW AIMM-CIA™ research on Consumer Sentiment on DEIB and ‘Woke’ Marketing Practices

A new AIMM and CIA™ study that shows consumers' perceptions around DEIB efforts in corporations, in marketing and communications to inform corporations on their strategies and risks. This resource also includes step-by-step guidelines on moving inclusivity efforts forward, while minimizing backlash risk and leveraging brand loyalty from consumers who look to support companies that share their views and values.

LEARN MORE

aimm'S IMPACT

SeeALL logo

AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments in ads and programming that empowers and culturally connects with diverse and inclusive segments AND organizations that provide equal opportunities for diverse talent in front and behind the camera.

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#SeeALL is powered by CIIM (Cultural Insights Impact Measure) - the only tool in our industry that measures the effectiveness of culture in ads and programming, making a direct connection between culture and sales attribution/ROI.

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AIMM Mission

To be a powerful force prioritizing diverse consumers and advancing inclusive and multicultural marketing to achieve business growth and equity for all

Our PurposeMember Directory

Agents for change

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential. AIMM has been the catalyst for unprecedented industry research examining multicultural marketing opportunities and the obstacles that stand in the way of optimal growth.

DIVERSITY IS THE NEW MAINSTREAM

Multicultural and inclusive segments are no longer niche markets. Their numbers are equal to the populations of countries around the world:

Population

Hispanic = FRANCE62.7 M
African AmericaN/BLACK = UKRAINE 42.7 M
Asian = CHILE19.5 M
LGBTQ+ = ZIMBABWE15.3 M
PEOPLE WITH DISABILITIES = uNITED KINGDOm68.0 MM

The size of diverse segments’ wallets are bigger than some of the richest countries around the world:

Buying Power

Hispanic>canada$1.7 T
African American/BLACK>Australia$1.4 T
ASian>Pakistan$1.7 T
LGBTQ+>Malaysia$1 T
pEOPLE WITH DisablITIES>POLAND$1.1 T
SEE FULL List of AIMM MEMBER Companies

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Woke Isn't a Bad Word in Marketing After All