AIMM | Alliance for Inclusive and Multicultural Marketing

POWER UP! GROWTH THROUGH INCLUSIVE MARKETING: A CMO’S GUIDE FOR MODERN MARKETING LEADERS

This report from AIMM, Power Up! Growth Through Inclusive Marketing: A CMO’s Guide for Modern Marketing Leaders, illuminates game-changing insights relevant across brand categories and industries. The guide contains irrefutable evidence linking high-growth brands to KPI-driven DEI work, as cultural relevance is embedded across every touchpoint of an inclusive marketing process.

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POWER UP! GROWTH THROUGH INCLUSIVE MARKETING: A CMO’S GUIDE FOR MODERN MARKETING LEADERS

LEARN MORE

aimm'S IMPACT

AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments in ads and programming that empowers and culturally connects with diverse and inclusive segments AND organizations that provide equal opportunities for diverse talent in front and behind the camera.

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#SeeALL is powered by CIIM (Cultural Insights Impact Measure) - the only tool in our industry that measures the effectiveness of culture in ads and programming, making a direct connection between culture and sales attribution/ROI.

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AIMM Mission

To be a powerful force prioritizing diverse consumers and advancing inclusive and multicultural marketing to achieve business growth and equity for all

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Agents for change

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential. AIMM has been the catalyst for unprecedented industry research examining multicultural marketing opportunities and the obstacles that stand in the way of optimal growth.