Graphic: Every Drop Creates Ripples and Waves to End Equality

As ANA/AIMM members, we pledge to hold ourselves and the industry accountable for promises made to rid our industry of systemic racism and institutional bias. Learn more about how you can join our commitment to effect change:

Agents for Change

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential.


AIMM has been the catalyst for unprecedented industry research examining multicultural marketing opportunities and the obstacles that stand in the way of optimal growth.

By 2020, over 40 percent of the U.S. population will self-identify as multicultural: African-American, Hispanic, Asian, or a combination of two or more races


Multicultural and inclusive segments are no longer niche markets. Their numbers are equal to the populations of countries around the world:


Hispanic=ITALY58.9 M
African American=ARGENTINA42.6 M
Asian=SYRIA18.9 M
Disabled=UNITED KINGDOm65.4 MM

The size of diverse segments’ wallets are bigger than some of the richest countries around the world:

Buying Power

Hispanic>canada$1.7 T
African American>Australia$1.2 T
ASian>Pakistan$1.7 T
LGBTQ>Malaysia$926 B
Disabled>POLAND$1.1 T
SEE List of AIMM MEMBER Companies

Get more information about AIMM

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2020 AIMM 3rd All-Member Meeting & Workshops
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A Letter From ANA and AIMM: We Commit to Do Better