AIMM's Transparency study finds that Multicultural consumers are 1.5-2 times more likely to be suppressed and misclassified than WNH identity data, causing waste in ad/media delivery and artificially lower sales attribution. AIMM is facilitating systemic changes in the data ecosystem, showing exciting progress, breaking transparency barriers while working with a growing set of data providers, providing best practices, and tracking data quality improvements every quarter.
AIMM's Transparency study finds that Multicultural consumers are 1.5-2 times more likely to be suppressed and misclassified than WNH identity data, causing waste in ad/media delivery and artificially lower sales attribution. AIMM is facilitating systemic changes in the data ecosystem, showing exciting progress, breaking transparency barriers while working with a growing set of data providers, providing best practices, and tracking data quality improvements every quarter.
ANA-AIMM’s Multicultural and Inclusive Marketing Benchmark in the COVID-19 Era set out to begin to explore how marketers are prioritizing MC&I segments during the pandemic and develop insights that would help guide marketers’ difficult decisions.
ANA-AIMM’s Multicultural and Inclusive Marketing Benchmark in the COVID-19 Era set out to begin to explore how marketers are prioritizing MC&I segments during the pandemic and develop insights that would help guide marketers’ difficult decisions.
ANA-AIMM’s Multicultural and Inclusive Marketing Benchmark in the COVID-19 Era set out to begin to explore how marketers are prioritizing MC&I segments during the pandemic and develop insights that would help guide marketers’ difficult decisions.
This report corroborates the demise of the Total Market approach, a marketing process that short-changed Multicultural & Inclusive Marketing growth, and resetting marketing as we have known it.
This report corroborates the demise of the Total Market approach, a marketing process that short-changed Multicultural & Inclusive Marketing growth, and resetting marketing as we have known it.
This report corroborates the demise of the Total Market approach, a marketing process that short-changed Multicultural & Inclusive Marketing growth, and resetting marketing as we have known it.
Just as we did in 2018 and 2019, three ANA studies help provide an understanding of diversity at ANA member companies: ANA Member CMOs, ANA Overall Membership, and ANA Board of Director and Other Member Company Marketing Departments.
Just as we did in 2018 and 2019, three ANA studies help provide an understanding of diversity at ANA member companies: ANA Member CMOs, ANA Overall Membership, and ANA Board of Director and Other Member Company Marketing Departments.
Just as we did in 2018 and 2019, three ANA studies help provide an understanding of diversity at ANA member companies: ANA Member CMOs, ANA Overall Membership, and ANA Board of Director and Other Member Company Marketing Departments.
To help the marketing/advertising community, the ANA and AIMM have curated a list of certified diverse suppliers that work in our industry. The most recent list in PDF form can be downloaded here. To help grow and develop this list, we are asking others to contribute to it.
To help the marketing/advertising community, the ANA and AIMM have curated a list of certified diverse suppliers that work in our industry. The most recent list in PDF form can be downloaded here. To help grow and develop this list, we are asking others to contribute to it.
To help the marketing/advertising community, the ANA and AIMM have curated a list of certified diverse suppliers that work in our industry. The most recent list in PDF form can be downloaded here. To help grow and develop this list, we are asking others to contribute to it.
This report provides the definition of the diverse mainstream; addresses the importance of cultural insights, measurement and reporting, appropriate levels of investments, media, and messaging; and internal and external marketing models. Best-in-class case studies from leading advertisers are featured throughout.
This report provides the definition of the diverse mainstream; addresses the importance of cultural insights, measurement and reporting, appropriate levels of investments, media, and messaging; and internal and external marketing models. Best-in-class case studies from leading advertisers are featured throughout.
This report provides the definition of the diverse mainstream; addresses the importance of cultural insights, measurement and reporting, appropriate levels of investments, media, and messaging; and internal and external marketing models. Best-in-class case studies from leading advertisers are featured throughout.
For years, a number of smart companies have marketed to multicultural audiences. This report identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth, and is especially notable for encouraging those marketers still "sitting on the sidelines" to now "get in the game."
For years, a number of smart companies have marketed to multicultural audiences. This report identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth, and is especially notable for encouraging those marketers still "sitting on the sidelines" to now "get in the game."
For years, a number of smart companies have marketed to multicultural audiences. This report identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth, and is especially notable for encouraging those marketers still "sitting on the sidelines" to now "get in the game."
This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino.
This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino.
This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino.
This study provides an exceptional resource to help marketing decision-makers better understand the need for change in the face of the new contemporary marketplace.
This study provides an exceptional resource to help marketing decision-makers better understand the need for change in the face of the new contemporary marketplace.
This study provides an exceptional resource to help marketing decision-makers better understand the need for change in the face of the new contemporary marketplace.
This report assesses how different organizational structures have affected business and campaign results. Provide best practices in the marketplace that can be applied across all organizations to fully capture diverse multicultural segment business opportunities.
This report assesses how different organizational structures have affected business and campaign results. Provide best practices in the marketplace that can be applied across all organizations to fully capture diverse multicultural segment business opportunities.
This report assesses how different organizational structures have affected business and campaign results. Provide best practices in the marketplace that can be applied across all organizations to fully capture diverse multicultural segment business opportunities.
ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce with near parity in leadership roles; meanwhile, ethnic diversity in the marketing workforce is poor, particularly in leadership positions.
ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce with near parity in leadership roles; meanwhile, ethnic diversity in the marketing workforce is poor, particularly in leadership positions.
ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce with near parity in leadership roles; meanwhile, ethnic diversity in the marketing workforce is poor, particularly in leadership positions.
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