Ebooks / Reports

lock icon

This report is from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) and based on three separate studies among ANA members. The report reveals that representation of women in the industry overall and in leadership positions continues to be strong. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies — the most significant growth of ethnic diversity in the five-year history of this report! The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago.

lock icon

This report is from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) and based on three separate studies among ANA members. The report reveals that representation of women in the industry overall and in leadership positions continues to be strong. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies — the most significant growth of ethnic diversity in the five-year history of this report! The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago.

lock icon

This report is from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) and based on three separate studies among ANA members. The report reveals that representation of women in the industry overall and in leadership positions continues to be strong. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies — the most significant growth of ethnic diversity in the five-year history of this report! The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago.

lock icon

The importance of relevance, as reflected by the CIIM metric, has recently been evaluated with respect to its effect on in-market outcomes measured through marketing mix and attribution models. Two studies have been conducted. One study of CPG and retail advertising had incremental sales lift as the outcome (dependent) variable. The second study was conducted among five automotive brands and had incremental showroom visits as its outcome variable. Together, these findings hold enormous implications for all marketers. Over the years, ad effectiveness research has consistently shown that most advertising is merely average, with only exceptional ads breaking out of the pack to drive substantial sales increases. This cultural relevance study based on CIIM has shown that for all marketers, getting cultural relevance and persuasion exactly right is the surest path to exceptional advertising and the incremental sales it can produce.

lock icon

The importance of relevance, as reflected by the CIIM metric, has recently been evaluated with respect to its effect on in-market outcomes measured through marketing mix and attribution models. Two studies have been conducted. One study of CPG and retail advertising had incremental sales lift as the outcome (dependent) variable. The second study was conducted among five automotive brands and had incremental showroom visits as its outcome variable. Together, these findings hold enormous implications for all marketers. Over the years, ad effectiveness research has consistently shown that most advertising is merely average, with only exceptional ads breaking out of the pack to drive substantial sales increases. This cultural relevance study based on CIIM has shown that for all marketers, getting cultural relevance and persuasion exactly right is the surest path to exceptional advertising and the incremental sales it can produce.

lock icon

The importance of relevance, as reflected by the CIIM metric, has recently been evaluated with respect to its effect on in-market outcomes measured through marketing mix and attribution models. Two studies have been conducted. One study of CPG and retail advertising had incremental sales lift as the outcome (dependent) variable. The second study was conducted among five automotive brands and had incremental showroom visits as its outcome variable. Together, these findings hold enormous implications for all marketers. Over the years, ad effectiveness research has consistently shown that most advertising is merely average, with only exceptional ads breaking out of the pack to drive substantial sales increases. This cultural relevance study based on CIIM has shown that for all marketers, getting cultural relevance and persuasion exactly right is the surest path to exceptional advertising and the incremental sales it can produce.

lock icon

This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. The overall ethnic skew declined from 32.3 percent in 2022 to 30.8 percent in 2023 and is significantly below the 42.2 percent ethnic diversity of the U.S. population. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

lock icon

This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. The overall ethnic skew declined from 32.3 percent in 2022 to 30.8 percent in 2023 and is significantly below the 42.2 percent ethnic diversity of the U.S. population. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

lock icon

This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. The overall ethnic skew declined from 32.3 percent in 2022 to 30.8 percent in 2023 and is significantly below the 42.2 percent ethnic diversity of the U.S. population. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

lock icon

AIMM’s DEI Maturity Model is a mechanism that can be used by organizational leaders, DEI partners, marketers, agencies, and stakeholders to understand the framework and the maturity progression of their current and future DEI strategies, programs, and initiatives. It is designed as a tool to enable organizations to create a strategy and roadmap that deepens transformational change to advance diversity representation, inclusion, equity, and a culture of appreciation and belonging.

lock icon

AIMM’s DEI Maturity Model is a mechanism that can be used by organizational leaders, DEI partners, marketers, agencies, and stakeholders to understand the framework and the maturity progression of their current and future DEI strategies, programs, and initiatives. It is designed as a tool to enable organizations to create a strategy and roadmap that deepens transformational change to advance diversity representation, inclusion, equity, and a culture of appreciation and belonging.

lock icon

AIMM’s DEI Maturity Model is a mechanism that can be used by organizational leaders, DEI partners, marketers, agencies, and stakeholders to understand the framework and the maturity progression of their current and future DEI strategies, programs, and initiatives. It is designed as a tool to enable organizations to create a strategy and roadmap that deepens transformational change to advance diversity representation, inclusion, equity, and a culture of appreciation and belonging.

lock icon

This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022.

lock icon

This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022.

lock icon

This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022.

lock icon

A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. "The Growth of Supplier Diversity" provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative (March 2021 survey with 112 respondents) and qualitative research.

lock icon

A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. "The Growth of Supplier Diversity" provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative (March 2021 survey with 112 respondents) and qualitative research.

lock icon

A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. "The Growth of Supplier Diversity" provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative (March 2021 survey with 112 respondents) and qualitative research.

Get notified About new resources

To stay up to date with the latest multicultural marketing webinars, research, ebooks and news, send us an email here:

Email us