Over the past year there has been an increased impetus from marketers and agencies to support diverse suppliers — those businesses owned by groups historically left out of or under-represented in their supply chain. The purpose of this document is to provide guidance to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together. This guidance has been created by a cross-industry collaboration. The 4A’s, the ANA, and AIMM, with input from our respective members, drafted the initial guidelines. We then reached out to diverse suppliers for input and improvement. This final document is now being shared with all.
Over the past year there has been an increased impetus from marketers and agencies to support diverse suppliers — those businesses owned by groups historically left out of or under-represented in their supply chain. The purpose of this document is to provide guidance to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together. This guidance has been created by a cross-industry collaboration. The 4A’s, the ANA, and AIMM, with input from our respective members, drafted the initial guidelines. We then reached out to diverse suppliers for input and improvement. This final document is now being shared with all.
AIMM’s DEI Maturity Model is a mechanism that can be used by organizational leaders, DEI partners, marketers, agencies, and stakeholders to understand the framework and the maturity progression of their current and future DEI strategies, programs, and initiatives. It is designed as a tool to enable organizations to create a strategy and roadmap that deepens transformational change to advance diversity representation, inclusion, equity, and a culture of appreciation and belonging.
AIMM’s DEI Maturity Model is a mechanism that can be used by organizational leaders, DEI partners, marketers, agencies, and stakeholders to understand the framework and the maturity progression of their current and future DEI strategies, programs, and initiatives. It is designed as a tool to enable organizations to create a strategy and roadmap that deepens transformational change to advance diversity representation, inclusion, equity, and a culture of appreciation and belonging.
AIMM’s DEI Maturity Model is a mechanism that can be used by organizational leaders, DEI partners, marketers, agencies, and stakeholders to understand the framework and the maturity progression of their current and future DEI strategies, programs, and initiatives. It is designed as a tool to enable organizations to create a strategy and roadmap that deepens transformational change to advance diversity representation, inclusion, equity, and a culture of appreciation and belonging.
This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022.
This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022.
This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022.
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. "The Growth of Supplier Diversity" provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative (March 2021 survey with 112 respondents) and qualitative research.
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. "The Growth of Supplier Diversity" provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative (March 2021 survey with 112 respondents) and qualitative research.
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. "The Growth of Supplier Diversity" provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative (March 2021 survey with 112 respondents) and qualitative research.
To help the marketing/advertising community, the ANA and AIMM have curated a list of certified diverse suppliers that work in our industry. The most recent list in PDF form can be downloaded here. To help grow and develop this list, we are asking others to contribute to it.
To help the marketing/advertising community, the ANA and AIMM have curated a list of certified diverse suppliers that work in our industry. The most recent list in PDF form can be downloaded here. To help grow and develop this list, we are asking others to contribute to it.
To help the marketing/advertising community, the ANA and AIMM have curated a list of certified diverse suppliers that work in our industry. The most recent list in PDF form can be downloaded here. To help grow and develop this list, we are asking others to contribute to it.
Just as we did in 2018 and 2019, three ANA studies help provide an understanding of diversity at ANA member companies: ANA Member CMOs, ANA Overall Membership, and ANA Board of Director and Other Member Company Marketing Departments.
Just as we did in 2018 and 2019, three ANA studies help provide an understanding of diversity at ANA member companies: ANA Member CMOs, ANA Overall Membership, and ANA Board of Director and Other Member Company Marketing Departments.
Just as we did in 2018 and 2019, three ANA studies help provide an understanding of diversity at ANA member companies: ANA Member CMOs, ANA Overall Membership, and ANA Board of Director and Other Member Company Marketing Departments.
This report corroborates the demise of the Total Market approach, a marketing process that short-changed Multicultural & Inclusive Marketing growth, and resetting marketing as we have known it.
This report corroborates the demise of the Total Market approach, a marketing process that short-changed Multicultural & Inclusive Marketing growth, and resetting marketing as we have known it.
This report corroborates the demise of the Total Market approach, a marketing process that short-changed Multicultural & Inclusive Marketing growth, and resetting marketing as we have known it.
ANA-AIMM’s Multicultural and Inclusive Marketing Benchmark in the COVID-19 Era set out to begin to explore how marketers are prioritizing MC&I segments during the pandemic and develop insights that would help guide marketers’ difficult decisions.
ANA-AIMM’s Multicultural and Inclusive Marketing Benchmark in the COVID-19 Era set out to begin to explore how marketers are prioritizing MC&I segments during the pandemic and develop insights that would help guide marketers’ difficult decisions.
ANA-AIMM’s Multicultural and Inclusive Marketing Benchmark in the COVID-19 Era set out to begin to explore how marketers are prioritizing MC&I segments during the pandemic and develop insights that would help guide marketers’ difficult decisions.
This report provides the definition of the diverse mainstream; addresses the importance of cultural insights, measurement and reporting, appropriate levels of investments, media, and messaging; and internal and external marketing models. Best-in-class case studies from leading advertisers are featured throughout.
This report provides the definition of the diverse mainstream; addresses the importance of cultural insights, measurement and reporting, appropriate levels of investments, media, and messaging; and internal and external marketing models. Best-in-class case studies from leading advertisers are featured throughout.
This report provides the definition of the diverse mainstream; addresses the importance of cultural insights, measurement and reporting, appropriate levels of investments, media, and messaging; and internal and external marketing models. Best-in-class case studies from leading advertisers are featured throughout.
This report assesses how different organizational structures have affected business and campaign results. Provide best practices in the marketplace that can be applied across all organizations to fully capture diverse multicultural segment business opportunities.
This report assesses how different organizational structures have affected business and campaign results. Provide best practices in the marketplace that can be applied across all organizations to fully capture diverse multicultural segment business opportunities.
This report assesses how different organizational structures have affected business and campaign results. Provide best practices in the marketplace that can be applied across all organizations to fully capture diverse multicultural segment business opportunities.
This study provides an exceptional resource to help marketing decision-makers better understand the need for change in the face of the new contemporary marketplace.
This study provides an exceptional resource to help marketing decision-makers better understand the need for change in the face of the new contemporary marketplace.
This study provides an exceptional resource to help marketing decision-makers better understand the need for change in the face of the new contemporary marketplace.
This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino.
This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino.
This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino.
For years, a number of smart companies have marketed to multicultural audiences. This report identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth, and is especially notable for encouraging those marketers still "sitting on the sidelines" to now "get in the game."
For years, a number of smart companies have marketed to multicultural audiences. This report identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth, and is especially notable for encouraging those marketers still "sitting on the sidelines" to now "get in the game."
For years, a number of smart companies have marketed to multicultural audiences. This report identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth, and is especially notable for encouraging those marketers still "sitting on the sidelines" to now "get in the game."
ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce with near parity in leadership roles; meanwhile, ethnic diversity in the marketing workforce is poor, particularly in leadership positions.
ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce with near parity in leadership roles; meanwhile, ethnic diversity in the marketing workforce is poor, particularly in leadership positions.
ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce with near parity in leadership roles; meanwhile, ethnic diversity in the marketing workforce is poor, particularly in leadership positions.
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