Diversity, Equity, and Inclusion (DEI)

AIMM is committed to equality, inclusion and systemic change. We are igniting the marketing and advertising industry to share the responsibility and accountability to get rid of industry systemic racism and institutional bias.

AIMM DEI Statement

We strive to be a compassionate, reflective, learning community, actively reaching out to bridge differences for equity through the transformation of ourselves, our organization, and our industry.

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Diversity, Equity, and Inclusion (DEI)

AIMM creates opportunities to deepen the understanding of DEI and its alignment to the industry.

Change Agents

The DEI Track was established in the fall of 2020 with a mission is to “Elevate DEI as a main business driver to achieve growth and create impact in the marketing and advertising industry.” The team is represented with leaders from the DEI community, media, advertisers, research, agencies, and various brands. Co-Chaired by Gilda Zevallos, Integrator Producer at Nestle & Renetta McCann, Chief Inclusion Experiences Officer at Publicis Groupe.

DEI Learning

AIMM members can dive deeper into DEI concepts, terminology, cultural, and inclusive insights through self-learning, authentic dialogues, and webinars that broadens their knowledge and experiences across the industry in creating a culture of inclusion and belonging.

Inclusion Webinars

The Inclusion Webinar Series is an educational platform providing greater understanding of industry DEI best practices, research data, and other inclusive strategies that can be adopted to advance AIMM’s Pledge and equity across the industry. Webinars are accessible to AIMM-members only. Transcripts are available upon request.

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How to Support the Asian American & Pacific Islander (AAPI) community

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Coming soon

How to Support the Asian American & Pacific Islander (AAPI) community

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Reaffirming Multicultural & Inclusive Connections Through Purpose Driven Campaigns

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Coming soon

Reaffirming Multicultural & Inclusive Connections Through Purpose Driven Campaigns

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Target 10’s Queer Culture Project illuminates key trends within the social and political zeitgeist of the LGBTQ community that will also influence the general market throughout 2019 and beyond. These trends are explored in a one-hour presentation brought to life with examples from media, pop culture and brands, as well as some of the influencers driving these conversations online.

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Coming soon

Target 10’s Queer Culture Project illuminates key trends within the social and political zeitgeist of the LGBTQ community that will also influence the general market throughout 2019 and beyond. These trends are explored in a one-hour presentation brought to life with examples from media, pop culture and brands, as well as some of the influencers driving these conversations online.

View all Webinars

Measuring DEI Success & Impact

Establishing metrics that align to DEI strategies helps prioritize initiatives by setting targets with proper funding allocations. DEI measurement tools assist in neutralizing the emotional association of DEI. AIMM’s DEI Track is currently developing standard measurement tools to support AIMM members to align DEI efforts with AIMM’s Pledge, #SEEALL, and overall, baseline the impact being made in the marketing and advertising industry.

Supplier Diversity & Social Impact Partnerships

Expanding the supply chain to underrepresented, disadvantaged, or underserved businesses increases access and opportunities to do business  and results in advancing the economic impact across these communities.

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A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. "The Growth of Supplier Diversity" provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative (March 2021 survey with 112 respondents) and qualitative research.

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A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. "The Growth of Supplier Diversity" provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative (March 2021 survey with 112 respondents) and qualitative research.

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A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. "The Growth of Supplier Diversity" provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative (March 2021 survey with 112 respondents) and qualitative research.

Social Impact Partnerships

The AIMM Pledge calls on brands and leaders to double down on cross-industry partnerships to enable a higher degree of engagement with and understanding of multicultural and inclusive communities. This includes engagement and investment through social responsibility efforts for social impact. AIMM has identified a list of organizations that brands can further explore to help advance inclusion, equality, and social justice through key industry initiatives, community efforts, educational programs or other services in eight multicultural and inclusive.

Strategic Partnerships for Social Impact

AIMM Career Center

Enjoy access to a premier database of qualified talent across the marketing and advertising industry.
Job PostingsResumes

Marketing Roles

Curious or interested in learning more about careers in the marketing and advertising industry? Below is information about the various roles, titles, and career info.

Development Programs

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Change Agents

AIMM brings together industry leaders to collaborate for the advancement of equity and social justice.

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DEI Learning

AIMM creates opportunities to deepen the understanding of DEI and its alignment to the industry.

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Measuring DEI

What gets measured, gets done! It is clear that a robust set of measures are required to track the effectiveness and impact.

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DEI Collaborations

Supplier diversity provides opportunities to increase market penetration across multicultural and inclusive segments.

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DEI Resources

Take advantage of proprietary, industry-leading research, educational webinars, industry best practices and tools.

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AIMM Career Center

Find talent across the U.S. from executives to entry-level and interns.

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Multicultural & Inclusive Marketing is the NEW Marketplace

40%

U.S. population identifies as multicultural; Combined $4.3T in Buying Power

60 Million

Hispanic/Latinx in U.S.; $1.7T Buying Power

43 Million

African-American/Blacks in the U.S.; $1.4T Buying Power

19 Million

Asians in the U.S.; $1.2T in Buying Power

6.8 Million

American Indian; $127B in Buying Power

166.5 Million

Women with 36.8% Multicultural in the U.S.; $7T Buying Power

10 Million

LGBTQ+ in the U.S.; $1T in Buying Power

61 Million

People with Disabilities in the U.S.; $490B in Buying Power

67.2 Million

GenZ in the U.S.; $143B in Buying Power

44 Million

Foreign-Born live in the U.S, accounting for 13.6% of the population

Companies

that allocate 20%+ spend to diverse supplier’s attribute 10%–15%+ of annual sales.

3.5 Million

military/veterans in the U.S.; 200K annually transitioning to civilian life & workforce

60%

of advertisers spend less than 1% in advertising to reach multicultural and inclusive markets

Sources: U.S. Census, Catalyst Organization: Research Buying Power, The Hackett Research Group, Gallup, The Pew Research Center, and Catalyst: Women of Color.
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#SEEALL

AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments in ads and programming. Learn more about AIMM’s #SEEALL and how you can help advance inclusion, equity, and social change through the seven identified interventions. Join our 140+ member organizations and 600+ individuals who have joined our movement.

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Diversity, Equity and Inclusion (DEI)
For more information or questions about AIMM DEI, contact
Nancy Diaz
Director of DEI
818.285.8729
nancy@anaaimm.net

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