Once approved, gain access to member Hub and members only resources (12 month membership).
Select three executives to occupy seats at AIMM meetings (at least one must be a senior DEI executive).
Select the Focus Area to which you would like to contribute.
Three all-member meetings, with additional committee workshops throughout the year
Be a part of writing industry- leading playbooks, tools and research.
Through industry research and collaboration, AIMM identifies the top challenges in multicultural and inclusive marketing and converts them into action tracks that are chaired and advanced by AIMM members. These plans are not circular conversations, cycling in “echo chambers” or industry silos. These are intentional and bold work plans that are being elevated to the C-suite and driving real market growth for AIMM members and the industry.
Goal: Augment #SeeALL presence in the industry. Maximize AIMM’s impact and reach through concerted internal and external communications efforts that help inform the industry of AIMM’s work, while leveraging AIMM members and partners’ platforms and programs in order to effect change
Goal: Ensure data accurately identifies race and ethnicity to enable brands to connect at a human level and correctly attribute segment impact. Expand the number of brands and content that genuinely reflect rich cultural insights to achieve more significant growth as guided by our CIIM™ tool
Goal: Empower marketers by developing resources and educational materials that reach corporate C-suites. Develop Case for Change 2.0 to crystalize the opportunity of leveraging Multicultural & Inclusive marketing to drive business growth
Goal: Develop and implement a best-in-class inclusion measurement tool and maturity model to serve as the index for corporations supporting AIMM’s pledge to drive industry systemic change
Goal: Work collaboratively with senior leaders in corporate America to change the behavior of marketers so that they allocate adequate marketing/advertising investment, prioritization, and visibility to multicultural and inclusive segments.
Goal: Increase multicultural talent, knowledge, and education in corporations and agencies so that all marketers become 21st century marketers, as knowledgeable of the general market as they are of the fastest-growing segments in the country.
AIMM is a membership alliance of industry leaders from across the entire marketing ecosystem; brands, media, research, trade organizations, and Multicultural and General Market agencies - transforming the way in which all companies can grow from Multicultural and Inclusive market segments, including Hispanic, African American, Asian American, LGBTQ+, and People with Disabilities consumers. The goal of AIMM is to maintain a balanced representation of 50% client-side marketers and 50% rest of the ecosystem, AIMM will accept new members based on availability for all categories.
As an arm of the ANA, the Alliance for Inclusive and Multicultural Marketing (AIMM) is a working group of industry leaders focused on evolving and enhancing the relevance, effectiveness, and impact of multicultural and inclusive marketing in order to legitimize connections with consumers and, in turn, maximize business growth. AIMM membership is a separate membership from ANA membership.
AIMM serves as a catalyst for driving brand, business, and industry growth by providing research and educational resources, facilitating strategic connections, and inspiring marketers to step outside their comfort zone. In turn, marketers will be better prepared to hire more diverse candidates with differing points of view so that they become more proficient in their advertising, strategic planning, and media considerations. By 2022, AIMM expects to meet three goals:
The AIMM membership year runs for twelve months and may begin at the first of any month.
No, AIMM offers many flexible payment options.
Membership dues invoices will be sent annually to allow automatic renewal. If you would like to make changes to your membership, please contact INFO@ANAAIMM.NET.
AIMM members are diverse, not only representing the industry but also in expertise and experience. We welcome learners, leaders, teachers and change-makers. We hope you and your staff will give and get as a member of AIMM.
Meetings, webinars, and committee work is all up to you. We hope that all members participate at some level.
Absolutely! Don’t reinvent the wheel – learn from the best in the business.