Once approved, gain access to member Hub and growth track selection portal.
Select two executives to occupy two seats at AIMM meetings (at least one must be VP or above).
Select the Focus Area to which you would like to contribute.
Three all-member meetings, with half-day committee workshops the day prior to each meeting.
Be a part of writing industry- leading playbooks and research.
Through industry research and collaboration, AIMM identifies the top challenges in multicultural and inclusive marketing and converts them into action tracks that are chaired and advanced by AIMM members. These plans are not circular conversations, cycling in “echo chambers” or industry silos. These are intentional and bold work plans that are being elevated to the C-suite and driving real market growth for AIMM members and the industry.
Goal: Utilize proprietary research including AIMM’s GEM (Gender Equality Measure) MC study and CIIM™ (Cultural Insights Impact Measure) to launch a movement that will help increase the visibility and representation of MC and inclusive segments in corporations, advertising and programming, while prioritizing the use of cultural cues in creative executions in order to maximize corporate ROI.
Goal: Address quality issues with multicultural conversion and attribution data, implement newly established best practices in CPG sales data, gain better understanding of investments by segment, enhance the quality of multicultural consumers’ identification, and hold researchers accountable for findings and agreements made.
Goal: Elevate marketing principles to become more inclusive and reflective of the U.S. consumer base while ensuring multicultural and inclusive perspectives are embedded into creative and strategic processes from inception to execution.
Goal: Work collaboratively with senior leaders in corporate America to change the behavior of marketers so that they allocate adequate marketing/advertising investment, prioritization, and visibility to multicultural and inclusive segments.
Goal: Increase multicultural talent, knowledge, and education in corporations and agencies so that all marketers become 21st century marketers, as knowledgeable of the general market as they are of the fastest-growing segments in the country.