Be A Contributing Member of The Most Influential and Powerful Multicultural And Inclusive Marketing Organization In The U.S.

MEMBERSHIP PROCESS

Membership Confirmation

Once approved, gain access to member Hub and growth track selection portal.

2

Appoint Executives

Select two executives to occupy two seats at AIMM meetings (at least one must be VP or above).

3

Focus Areas Assigned

Select the Focus Area to which you would like to contribute.

4

Attend Meetings

Three all-member meetings, with half-day committee workshops the day prior to each meeting.

5

Publish Work

Be a part of writing industry- leading playbooks and research.

2019 Focus Areas

Through industry research and collaboration, AIMM identifies the top challenges in multicultural and inclusive marketing and converts them into action tracks that are chaired and advanced by AIMM members. These plans are not circular conversations, cycling in “echo chambers” or industry silos. These are intentional and bold work plans that are being elevated to the C-suite and driving real market growth for AIMM members and the industry.

01
Communications

Goal: Utilize proprietary research including AIMM’s GEM (Gender Equality Measure) MC study and CIIM™ (Cultural Insights Impact Measure) to launch a movement that will help increase the visibility and representation of MC and inclusive segments in corporations, advertising and programming, while prioritizing the use of cultural cues in creative executions in order to maximize corporate ROI.

02
Data and Measurements

Goal:  Address quality issues with multicultural conversion and attribution data, implement  newly established best practices in CPG sales data, gain better understanding of investments by segment, enhance the quality of multicultural  consumers’ identification, and hold researchers accountable for findings and agreements made.

03
21st Century Marketing

Goal: Elevate marketing principles to become more inclusive and reflective of the U.S. consumer base while ensuring multicultural  and inclusive perspectives are embedded into creative and strategic processes from inception to execution.

04
AIMM Catalyst for Change

Goal:  Work collaboratively with senior leaders in corporate America to change the behavior of marketers so that they allocate adequate marketing/advertising investment, prioritization, and visibility to multicultural  and inclusive segments.

05
Talent and Education

Goal:  Increase multicultural  talent, knowledge, and education in corporations and agencies so that all marketers become 21st century marketers, as knowledgeable of the general market as they are of the fastest-growing segments in the country.

Get more infoRMATION on how to join AIMM