Once approved, gain access to member Hub and growth track selection portal.
Select two executives to occupy two seats at AIMM meetings (at least one must be VP or above).
Select the Focus Area to which you would like to contribute.
Three all-member meetings, with half-day committee workshops the day prior to each meeting.
Be a part of writing industry- leading playbooks and research.
Through industry research and collaboration, AIMM identifies the top challenges in multicultural and inclusive marketing and converts them into action tracks that are chaired and advanced by AIMM members. These plans are not circular conversations, cycling in “echo chambers” or industry silos. These are intentional and bold work plans that are being elevated to the C-suite and driving real market growth for AIMM members and the industry.
Goal: Augment #SeeALLand CIIM™ (Cultural Insights Impact Measure) presence in the industry, at Cannes and other leadingindustry conferences to promote greater inclusivity of cultural insights andrepresentation of all segments in both advertising and programming.Implement highly strategic tactics to continue branding/positioning AIMM as theleading force in multicultural marketing.
Goal: Increase quality, transparency and affordability of Multicultural dataincluding identity, digital, purchase, and attribution/ROI modeling.Institutionalize CIIM™ by augmenting doubling the number of ads and showstested across MC & Inclusive segments, introducing licensed researchpartners in addition to AIMM testing throughout the year, and validating CIIM™impact to sales growth through sales attribution studies in various categories.
Goal: Conduct a Cultural Landscape Analyses and segment deep dives to help identify unique and consistent cultural insights that resonate with each segment to foster consumer loyalty. Illustrate how CIIM™(Cultural Insights Impact Measure) can be used in the industry to validate cultural relevance and sales attribution/ROI by implementing the metric from creative testing to media planning.
Goal: Work collaboratively with senior leaders in corporate America to change the behavior of marketers so that they allocate adequate marketing/advertising investment, prioritization, and visibility to multicultural and inclusive segments.
Goal: Increase multicultural talent, knowledge, and education in corporations and agencies so that all marketers become 21st century marketers, as knowledgeable of the general market as they are of the fastest-growing segments in the country.