Be A Contributing Member of The Most Influential and Powerful Multicultural And Inclusive Marketing Organization In The U.S.

MEMBERSHIP PROCESS

Membership Confirmation

Once approved, gain access to member Hub and growth track selection portal.

2

Appoint Executives

Select two executives to occupy two seats at AIMM meetings (at least one must be VP or above).

3

Focus Areas Assigned

Select the Focus Area to which you would like to contribute.

4

Attend Meetings

Three all-member meetings, with half-day committee workshops the day prior to each meeting.

5

Publish Work

Be a part of writing industry- leading playbooks and research.

2021 Focus Areas

Through industry research and collaboration, AIMM identifies the top challenges in multicultural and inclusive marketing and converts them into action tracks that are chaired and advanced by AIMM members. These plans are not circular conversations, cycling in “echo chambers” or industry silos. These are intentional and bold work plans that are being elevated to the C-suite and driving real market growth for AIMM members and the industry.

01
Communications

Goal: Augment #SeeALL presence in the industry. Maximize AIMM’s impact and reach through concerted internal and external communications efforts that help inform the industry of AIMM’s work, while leveraging AIMM members and partners’ platforms and programs in order to effect change

02
Data, Measurements & Insights

Goal:  Ensure data accurately identifies race and ethnicity to enable brands to connect at a human level and correctly attribute segment impact. Expand the number of brands and content that genuinely reflect rich cultural insights to achieve more significant growth as guided by our CIIM™ tool

03
Modern Marketing

Goal: Empower marketers by developing resources and educational materials that reach corporate C-suites. Develop Case for Change 2.0 to crystalize the opportunity of leveraging Multicultural & Inclusive marketing to drive business growth

04
Diversity, Equity, and Inclusion

Goal: Develop and implement a best-in-class inclusion measurement tool and maturity model to serve as the index for corporations supporting AIMM’s pledge to drive industry systemic change

05
AIMM Catalyst For Change

Goal: Work collaboratively with senior leaders in corporate America to change the behavior of marketers so that they allocate adequate marketing/advertising investment, prioritization, and visibility to multicultural  and inclusive segments.

06
Talent and Education

Goal:  Increase multicultural  talent, knowledge, and education in corporations and agencies so that all marketers become 21st century marketers, as knowledgeable of the general market as they are of the fastest-growing segments in the country.

Get more infoRMATION on how to join AIMM