Research

Asian
Hispanic/Latino
LGBTQ+
African American/Black
D&I
COVID-19 The Asian American Experience - Plan C Agency
Link
Nielsen Asian-American-Diverse-Intelligence-Series-Report.pdf
PDF
Connectivity Drives the Asian American Consumer Journey
Link
Asian Americans - Digital Lives and Growing Influence
Link
AIMM Asian 101 Overview.pdf
PDF
COVID-19 MC Perspective - Publicis Media
Link
Advertisers with COVID-19 Creative Messaging - Univison
Link
Latinos and COVID-19 - A Perspective - Lopez Negrete
Link
Hispanics Lean Into Culture in the COVID-19 Era - Conill
Link
Descrubrimiento Digital: The Online Lives of Latinx Consumers
Link
Latino-brand-authenticity-report-2019
PDF
HispanicAd 2019 Hispanic Social Marketing Report.pdf
PDF
Hispanic Millennials Are Closer To The Hispanic Culture Than Most Think
Link
Culture and Language FINAL - J Walker Smith_Kantar Consulting - AIMM February 26 2019.pptx
PowerPoint
Cultural Marketing Conference - IPG.Univision.NBCU 05.28.pptx
PowerPoint
AIMM Hispanic Webinar 2018 September.pdf
PDF
CMC 2019 Hispanic Market Guide.pdf
PDF
COVID-19 Impact on LGBTQ - Target 10
Link
LGBTQ Family Insights Presentation
PDF
CMI’s LGBTQ Consumer Products Survey report 2019
Link
Nielsen LGBTQ Consumer Trends (music)
Link
Nielsen Shopping Habits
Link
Brands Missing an Opportunity to Connect
Link
$1 Trillion Dollar Blind Spot
Link
Pew Research – Identifying as LGBTQ
Link
Gallup Research
Link
Covid-19 The African American Perspective
Link
COVID-19: Investing in black lives and livelihoods
Link
The 20202 African-American Market Report
PDF
It's In The Bag: Black Consumers' Path To Purchase
Link
VAB Presentation - African American.pptx
PowerPoint
Black Impact: Consumer Categories Where African Americans Move Markets
Link
AIMM - African American Barriers To Change - Presentation.pptx
PowerPoint
COVID-19 Impact on People with Disabilities
Link
Social Distancing Impact on TV Usage
Link
2018 Benchmark Survey
PDF
17,000 Data Points From 50 Top Brands Prove That Diversity in Ads is Good for Their Bottom Lines
Link
Precise Targetings Foiled by Imprecise Data
PDF

Ebooks

U.S. Multicultural Media Forecast 2019
Organizational Structure: How Multicultural & Inclusive Marketing Teams Can Be Set Up for Success
Going for Growth: Targeting Today’s Diverse Consumers | A Modern Marketer’s Playbook
A Diversity Report for the Advertising/Marketing Industry (2018)
The Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth
A Diversity Report for the Advertising/Marketing Industry (2019)

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