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Research
Asian
Hispanic/Latino
LGBTQ+
African American/Black
D&I
COVID-19 The Asian American Experience - Plan C Agency
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Nielsen Asian-American-Diverse-Intelligence-Series-Report.pdf
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Connectivity Drives the Asian American Consumer Journey
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Asian Americans - Digital Lives and Growing Influence
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AIMM Asian 101 Overview.pdf
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Hispanic Market Thought Leaders Report - 2020
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Consumers Value Black, Hispanic Media Now More Than Ever, and Want Brands to Value it, Too
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Cultural Connectivity Transformed - How Latinos Are Connecting While Social Distancing
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Secrets of Spanish Language Advertising 2.0: An Opportunity for Today's Marketers
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COVID-19 MC Perspective - Publicis Media
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Advertisers with COVID-19 Creative Messaging - Univison
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Latinos and COVID-19 - A Perspective - Lopez Negrete
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Hispanics Lean Into Culture in the COVID-19 Era - Conill
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Descrubrimiento Digital: The Online Lives of Latinx Consumers
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Latino-brand-authenticity-report-2019
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HispanicAd 2019 Hispanic Social Marketing Report.pdf
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Hispanic Millennials Are Closer To The Hispanic Culture Than Most Think
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Culture and Language FINAL - J Walker Smith_Kantar Consulting - AIMM February 26 2019.pptx
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Cultural Marketing Conference - IPG.Univision.NBCU 05.28
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AIMM Hispanic Webinar 2018 September.pdf
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CMC 2019 Hispanic Market Guide.pdf
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LGBTQ Family Insights Presentation
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Nielsen Shopping Habits
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How will you come OUT in 2021?
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What Marketers Need to Know About the LGBTQ Community in 2020
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COVID-19 Impact on LGBTQ - Target 10
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Nielsen LGBTQ Consumer Trends (music)
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Pew Research – Identifying as LGBTQ
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$1 Trillion Dollar Blind Spot
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Gallup Research
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Brands Missing an Opportunity to Connect
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CMI’s LGBTQ Consumer Products Survey report 2019
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Consumers Value Black, Hispanic Media Now More Than Ever, and Want Brands to Value it, Too
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Covid-19 The African American Perspective
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COVID-19: Investing in black lives and livelihoods
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The 2020 African-American Market Report
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It's In The Bag: Black Consumers' Path To Purchase
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VAB Presentation - African American.pptx
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Black Impact: Consumer Categories Where African Americans Move Markets
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AIMM - African American Barriers To Change - Presentation.pptx
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Precise Targetings Foiled by Imprecise Data
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Resource List of Certified Diverse Suppliers for Marketing/Advertising
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Do The Right Thing - How Diversity & Inclusion Drives Brand Outcomes
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COVID-19 Impact on People with Disabilities
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Social Distancing Impact on TV Usage
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2018 Benchmark Survey
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17,000 Data Points From 50 Top Brands Prove That Diversity in Ads is Good for Their Bottom Lines
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Ebooks
A Diversity Report for the Advertising/Marketing Industry (2020)
A Diversity Report for the Advertising/Marketing Industry (2020)
Multicultural & Inclusive Marketing Benchmark in the Covid-19 Era
Multicultural & Inclusive Marketing Benchmark in the Covid-19 Era
Total Market Reset Report
Total Market Reset Report
Going for Growth: Targeting Today’s Diverse Consumers | A Modern Marketer’s Playbook
Going for Growth: Targeting Today’s Diverse Consumers | A Modern Marketer’s Playbook
U.S. Multicultural Media Forecast 2019
U.S. Multicultural Media Forecast 2019
A Diversity Report for the Advertising/Marketing Industry (2019)
A Diversity Report for the Advertising/Marketing Industry (2019)
The Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth
The Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth
Organizational Structure: How Multicultural & Inclusive Marketing Teams Can Be Set Up for Success
Organizational Structure: How Multicultural & Inclusive Marketing Teams Can Be Set Up for Success
A Diversity Report for the Advertising/Marketing Industry (2018)
A Diversity Report for the Advertising/Marketing Industry (2018)
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