Research

African American/Black

AIMM Juneteenth Corporate Guidelock icon
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ANA What Brands Can Learn From Bath & Body Work’s Failed Attempt to Celebrate Black History Monthlock icon
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ANA Addressing Wrongs and Recognizing Excellence in Black Historylock icon
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Essential Black History Reading List by Anthony Browderlock icon
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Black Consumer Study - Nielsen 2021lock icon
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2020 African American Market Report - Claritaslock icon
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Sports Fans Over-Index in Support of BLM Movement - Nielsen lock icon
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The New Black Family Culture - Nielsenlock icon
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The Growing Diversity of Black America - Pew Research Centerlock icon
Link
Consumers Value Black, Hispanic Media Now More Than Ever, and Want Brands to Value it, Toolock icon
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Covid-19 The African American Perspective lock icon
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COVID-19: Investing in black lives and livelihoodslock icon
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The 2020 African-American Market Reportlock icon
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It's In The Bag: Black Consumers' Path To Purchaselock icon
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VAB Presentation - African American.pptxlock icon
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Black Impact: Consumer Categories Where African Americans Move Marketslock icon
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AIMM - African American Barriers To Change - Presentation.pptxlock icon
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Asian/Southeast Asian

2023 Asian American Engagement Report - Nielsen
PDF
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Asian language media consumption and preferences: Nielsen & 3AF
PDF
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Closing the gap for South Asian representation on screen - Nielsen 2022
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2020 Asian American Market Report - Claritas
PDF
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Hope & Action: The Growing Influence of Asian Americans - Nielsen
PDF
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Marketing to the Muslim Consumer - MIKADO Intl.
PDF
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Best in Class Sample: Carpool Karaoke Presented by Ford
PDF
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AAPI Cultural Guide for Businesses - Facebook
PDF
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AANHPI Educational Fact Pack Resource
Link
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AAPI Campaign Toolkit
PDF
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MAX Artists to Watch (AAPI)
Link
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COVID-19 The Asian American Experience - Plan C Agency
Link
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Nielsen Asian-American-Diverse-Intelligence-Series-Report.pdf
Link
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Connectivity Drives the Asian American Consumer Journey
Link
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Asian Americans - Digital Lives and Growing Influence
Link
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AIMM Asian 101 Overview.pdf
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Hispanic/Latino

Hispanic Ad 2022 Hispanic Content, Data & Social Report
Link
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Claritas The 2022 Hispanic Market Report
PDF
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Hispanic Market Best In Culture Design Guide | Captura Group
Link
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Hispanic Star Infographics
Link
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Hispanic Educational Fact Pack Resource
Link
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Inclusion, Information and Intersection U.S. Latinos - Nielsen 2021
PDF
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2020 Hispanic Market Report - Claritas
PDF
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Hispanic Market Overview 2021 - Hispanic Ad
PDF
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Inside Look: HE, SHE, THEY. Brazil Guide to Inclusive Language
Link
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An Inside Look: AARP’s COVID-19 Response for the Latino Community
Link
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HMC's 2021 Hispanic Market Guide
Link
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Hispanics & COVID-19: One Year Later - Conill
PDF
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Hispanic Market Thought Leaders Report - 2020
Link
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Consumers Value Black, Hispanic Media Now More Than Ever, and Want Brands to Value it, Too
Link
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Cultural Connectivity Transformed - How Latinos Are Connecting While Social Distancing
Link
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Secrets of Spanish Language Advertising 2.0: An Opportunity for Today's Marketers
Link
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COVID-19 MC Perspective - Publicis Media
Link
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Advertisers with COVID-19 Creative Messaging - Univison
Link
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Latinos and COVID-19 - A Perspective - Lopez Negrete
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Hispanics Lean Into Culture in the COVID-19 Era - Conill
Link
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Descrubrimiento Digital: The Online Lives of Latinx Consumers
Link
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Latino-brand-authenticity-report-2019
Link
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HispanicAd 2019 Hispanic Social Marketing Report.pdf
Link
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Hispanic Millennials Are Closer To The Hispanic Culture Than Most Think
Link
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Culture and Language FINAL - J Walker Smith_Kantar Consulting - AIMM February 26 2019.pptx
Link
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Cultural Marketing Conference - IPG.Univision.NBCU 05.28
Link
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AIMM Hispanic Webinar 2018 September.pdf
Link
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CMC 2019 Hispanic Market Guide.pdf
Link
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LGBTQ+

CIA-AIMM LGBTQ Inclusivity Perceptions Study Takeawayslock icon
Link
AIMM-CIA LGBTQ Inclusivity Perceptions Study June 2023 lock icon
Link
2023 LGBTQ Report - Nielsenlock icon
PDF
LGBTQ+ Guidebook for Action - HRClock icon
PDF
Resources to Help the Victims and Survivors of the Club Q Tragedy in Colorado Springslock icon
Link
AIMM LGBTQ+ Campaign Toolkitlock icon
Link
LGBTQ+ Educational Fact Pack Resourcelock icon
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ANA LGBTQ+ Marketing Inclusion Reportlock icon
PDF
Being Transgender At Work - McKinsey & Company lock icon
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LGBTQ Visual Storytelling Guide - Getty Images & GLAADlock icon
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LGBTQ Audiences and Content Take Center Stage - Nielsen lock icon
PDF
How Brands Can Take Action With Advertising Beyond Pride Month - Nielsen lock icon
PDF
The Hispanic & Black LGBTQ+ Community - HCodelock icon
Link
Proud & Present LGBTQ Audiences - Nielsen lock icon
PDF
HE, SHE, THEY. Guide to Inclusive Languagelock icon
Link
COVID-19 Impact on LGBTQ - Target 10lock icon
Link
LGBTQ Family Insights Presentationlock icon
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CMI’s Black LGBTQ Community Survey® report download (2021)lock icon
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CMI’s 14th Annual LGBTQ Community Survey® report download (2020)lock icon
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HRC's 2021 Corporate Equality Indexlock icon
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Nielsen Shopping Habitslock icon
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How will you come OUT in 2021?lock icon
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What Marketers Need to Know About the LGBTQ Community in 2020lock icon
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Gallup Researchlock icon
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Pew Research – Identifying as LGBTQlock icon
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$1 Trillion Dollar Blind Spotlock icon
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Brands Missing an Opportunity to Connectlock icon
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Nielsen LGBTQ Consumer Trends (music)lock icon
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CMI’s LGBTQ Consumer Products Survey report 2019lock icon
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DEI

AIMM-CIA Consumer Sentiment on DEIB and ‘Woke’ Marketing Practices Research + Recommendationslock icon
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The State & Outlook of Inclusive Marketinglock icon
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2024 AIMM Pledge Survey Infographic lock icon
PNG
AIMM Supplier Diversity Toolkit - Level Up!lock icon
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PowerUp! Snapshot 1.1lock icon
PDF
A Marketer's Guide to Inclusive Language | AIMMlock icon
Link
2023 Cultural Calendarlock icon
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Next Level ROI: Investing in Diverse Audiences & Content | Cultural Inclusion Accelerator and Nielsenlock icon
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Power Up! Growth Through Inclusive Marketing: A CMO’s Guide For Modern Marketing Leaderslock icon
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CIIM SHOWS - EMMYS Infographic | Culture & Inclusion For Your Considerationlock icon
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AIMM DEI ERG Toolkitlock icon
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The Power of Age Inclusion Executive Summary 2022 - A+E Networkslock icon
PDF
Annual Calendar of MC&I Celebrationslock icon
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ANA Diversity Is Crucial to Brand Authenticitylock icon
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ANA Diversity, Equity, and Inclusion in the Marketing Industrylock icon
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AIMM DEI - Educational Institution Curated List - Nov 2021 lock icon
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Marketing's Role in Creating an Inclusive Future - American Marketing Associationlock icon
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DE&I Imagery Toolkit - Getty Images & Citilock icon
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DEI Self-Assessment Toollock icon
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DEI Action Plan & Scorecardlock icon
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DEI Maturity Modellock icon
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Diverse Representation & Inclusion on TV - Nielsen lock icon
PDF
AIMM Supplier Directory Overview lock icon
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Facebook Certification Job Board Overviewlock icon
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Stare of Inequity - Hue + Harris Polllock icon
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Young Voices: What the Industry’s Rising Stars Want You to Knowlock icon
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Resource List of Certified Diverse Suppliers for Marketing/Advertisinglock icon
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Do The Right Thing - How Diversity & Inclusion Drives Brand Outcomeslock icon
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Social Distancing Impact on TV Usagelock icon
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2018 Benchmark Surveylock icon
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Precise Targetings Foiled by Imprecise Datalock icon
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Strategic Partnerships for Social Impactlock icon
Link
Kantar-US-Infographic-GenX-2021lock icon
PDF
Kantar-US-Infographic-BabyBoomers-2021lock icon
PDF
Kantar-USM-Generations_At_a_Glance-2021lock icon
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Kantar-US-Infographic-Millennials-2021lock icon
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Kantar-US-Infographic-GenZ-2021lock icon
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The ROI of Inclusivity - Nielsenlock icon
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DEI Strategies for Recruiting a Diverse Workforce lock icon
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2018 ANA Multicultural Inclusive Marketing White Paperlock icon
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17,000 Data Points From 50 Top Brands Prove That Diversity in Ads is Good for Their Bottom Lineslock icon
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Women/Womxn of Color

ANA These Women Leaders Weigh in on How to Foster Inclusivitylock icon
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Shattering Stereotypes: Women Over 50 - Nielsenlock icon
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The Case for Gender Equity in Sports - Nielsenlock icon
PDF
Status of Women in U.S. Medialock icon
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Latina History Daylock icon
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International Women's Daylock icon
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Women's History Monthlock icon
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Moms, Work, and the Pandemiclock icon
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Gender Bias in Advertisinglock icon
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Women in the Medialock icon
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Women of Color Statslock icon
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Women's Leadership Gaplock icon
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US Labor Women Stats in the Workforcelock icon
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People with Disabilities

AIMM Understanding People With Disabilities Fact Pack Educational Resourcelock icon
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Digital Accessibility - A Key Component of Every Inclusive Brand | eSSENTIAL Accessibilitylock icon
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Portrayals of Disability in Advertising lock icon
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Answering the Call for Disability Inclusion in Media - Nielsen lock icon
PDF
CDC Disability Infographic lock icon
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An Inside Look: Unmasking Wounds, Connecting Liveslock icon
Link
COVID-19 Impact on People with Disabilities lock icon
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AdWeek - CEOs Disability Inclusion Pledgelock icon
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Disability Inclusion Posterslock icon
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2021 Calendar of Disability-Related Dateslock icon
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PWD Consumer Segment Profile - Essential Accessibilitylock icon
PDF

American Indian/Indigenous People

ICWA info graphic - G&G Advertisinglock icon
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American Indian and Alaskan Native Infographic 2021 - G&G Advertisinglock icon
PDF
The Rise of Native American Power in Media - Nielsen lock icon
PDF
Native American Mascots - Nielsenlock icon
PDF
An Inside Look: Reaching Native Americans Where They Are for National Epilepsy Awareness Monthlock icon
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Native American Resources | American Indian Policy Institute lock icon
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Native American and Indigenous Markets in the Americaslock icon
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Indian Tribes and Resources for Native Americanslock icon
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Military/Veterans

20 Companies with Standout Initiatives to Hire and Support Veterans20 Companies with Standout Initiatives to Hire and Support Veteranslock icon
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Removing Military BiasesRemoving Military Biaseslock icon
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Defense Military Branches ResourcesDefense Military Branches Resourceslock icon
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US Military Infographics by Race, Gender, and EthnicityUS Military Infographics by Race, Gender, and Ethnicitylock icon
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Ebooks

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Power Up! Growth Through Inclusive Marketing: A CMO’s Guide for Modern Marketing Leaders
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Power Up! Growth Through Inclusive Marketing: A CMO’s Guide for Modern Marketing Leaders
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A Diversity Report for the Advertising/Marketing Industry (2022)
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A Diversity Report for the Advertising/Marketing Industry (2022)
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Cultural Relevance Drives In-Market Performance White Paper
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Cultural Relevance Drives In-Market Performance White Paper
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Multicultural Television Audience Measurement White Paper
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Multicultural Television Audience Measurement White Paper
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A Diversity Report for the Advertising/Marketing Industry (2023)
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A Diversity Report for the Advertising/Marketing Industry (2023)
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The State & Outlook of Inclusive Marketing 2024
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The State & Outlook of Inclusive Marketing 2024
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2024 AIMM Pledge Survey Infographic
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2024 AIMM Pledge Survey Infographic
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Diversity, Equity & Inclusion (DEI) Maturity Model
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Diversity, Equity & Inclusion (DEI) Maturity Model
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Guidelines for Buyers When Doing Business with Diverse Media Suppliers
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Guidelines for Buyers When Doing Business with Diverse Media Suppliers
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A Diversity Report for the Advertising/Marketing Industry (2021)
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A Diversity Report for the Advertising/Marketing Industry (2021)
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The Growth of Supplier Diversity
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The Growth of Supplier Diversity
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Resource List of Certified Diverse Suppliers for Marketing/Advertising
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Resource List of Certified Diverse Suppliers for Marketing/Advertising
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Addressing Biases in Multicultural & Inclusive Identity Data
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Addressing Biases in Multicultural & Inclusive Identity Data
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A Diversity Report for the Advertising/Marketing Industry (2020)
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A Diversity Report for the Advertising/Marketing Industry (2020)
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Total Market Reset Report
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Total Market Reset Report
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Multicultural & Inclusive Marketing Benchmark in the Covid-19 Era
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Multicultural & Inclusive Marketing Benchmark in the Covid-19 Era
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Going for Growth: Targeting Today’s Diverse Consumers | A Modern Marketer’s Playbook
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Going for Growth: Targeting Today’s Diverse Consumers | A Modern Marketer’s Playbook
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Organizational Structure: How Multicultural & Inclusive Marketing Teams Can Be Set Up for Success
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Organizational Structure: How Multicultural & Inclusive Marketing Teams Can Be Set Up for Success
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The Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth
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The Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth
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A Diversity Report for the Advertising/Marketing Industry (2019)
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A Diversity Report for the Advertising/Marketing Industry (2019)
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U.S. Multicultural Media Forecast 2019
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U.S. Multicultural Media Forecast 2019
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A Diversity Report for the Advertising/Marketing Industry (2018)
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A Diversity Report for the Advertising/Marketing Industry (2018)

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