Research

African American/Black

AIMM Juneteenth Corporate Guide
Link
ANA What Brands Can Learn From Bath & Body Work’s Failed Attempt to Celebrate Black History Month
Link
ANA Addressing Wrongs and Recognizing Excellence in Black History
Link
Essential Black History Reading List by Anthony Browder
PDF
Black Consumer Study - Nielsen 2021
PDF
2020 African American Market Report - Claritas
PDF
Sports Fans Over-Index in Support of BLM Movement - Nielsen
PDF
The New Black Family Culture - Nielsen
PDF
African American Black Educational Fact Pack Resource
Link
The Growing Diversity of Black America - Pew Research Center
Link
Consumers Value Black, Hispanic Media Now More Than Ever, and Want Brands to Value it, Too
Link
Covid-19 The African American Perspective
Link
COVID-19: Investing in black lives and livelihoods
Link
The 2020 African-American Market Report
Link
It's In The Bag: Black Consumers' Path To Purchase
Link
VAB Presentation - African American.pptx
Link
Black Impact: Consumer Categories Where African Americans Move Markets
Link
AIMM - African American Barriers To Change - Presentation.pptx
Link

Asian/Southeast Asian

2023 Asian American Engagement Report - Nielsen
PDF
Asian language media consumption and preferences: Nielsen & 3AF
PDF
Closing the gap for South Asian representation on screen - Nielsen 2022
Link
2020 Asian American Market Report - Claritas
PDF
Hope & Action: The Growing Influence of Asian Americans - Nielsen
PDF
Marketing to the Muslim Consumer - MIKADO Intl.
PDF
Best in Class Sample: Carpool Karaoke Presented by Ford
PDF
AAPI Cultural Guide for Businesses - Facebook
PDF
AANHPI Educational Fact Pack Resource
Link
AAPI Campaign Toolkit
PDF
MAX Artists to Watch (AAPI)
Link
COVID-19 The Asian American Experience - Plan C Agency
Link
Nielsen Asian-American-Diverse-Intelligence-Series-Report.pdf
Link
Connectivity Drives the Asian American Consumer Journey
Link
Asian Americans - Digital Lives and Growing Influence
Link
AIMM Asian 101 Overview.pdf
Link

Hispanic/Latino

Hispanic Ad 2022 Hispanic Content, Data & Social Report
Link
Claritas The 2022 Hispanic Market Report
PDF
Hispanic Market Best In Culture Design Guide | Captura Group
Link
Hispanic Star Infographics
Link
Hispanic Educational Fact Pack Resource
Link
Inclusion, Information and Intersection U.S. Latinos - Nielsen 2021
PDF
2020 Hispanic Market Report - Claritas
PDF
Hispanic Market Overview 2021 - Hispanic Ad
PDF
Inside Look: HE, SHE, THEY. Brazil Guide to Inclusive Language
Link
An Inside Look: AARP’s COVID-19 Response for the Latino Community
Link
HMC's 2021 Hispanic Market Guide
Link
Hispanics & COVID-19: One Year Later - Conill
PDF
Hispanic Market Thought Leaders Report - 2020
Link
Consumers Value Black, Hispanic Media Now More Than Ever, and Want Brands to Value it, Too
Link
Cultural Connectivity Transformed - How Latinos Are Connecting While Social Distancing
Link
Secrets of Spanish Language Advertising 2.0: An Opportunity for Today's Marketers
Link
COVID-19 MC Perspective - Publicis Media
Link
Advertisers with COVID-19 Creative Messaging - Univison
Link
Latinos and COVID-19 - A Perspective - Lopez Negrete
Link
Hispanics Lean Into Culture in the COVID-19 Era - Conill
Link
Descrubrimiento Digital: The Online Lives of Latinx Consumers
Link
Latino-brand-authenticity-report-2019
Link
HispanicAd 2019 Hispanic Social Marketing Report.pdf
Link
Hispanic Millennials Are Closer To The Hispanic Culture Than Most Think
Link
Culture and Language FINAL - J Walker Smith_Kantar Consulting - AIMM February 26 2019.pptx
Link
Cultural Marketing Conference - IPG.Univision.NBCU 05.28
Link
AIMM Hispanic Webinar 2018 September.pdf
Link
CMC 2019 Hispanic Market Guide.pdf
Link

LGBTQ+

CIA-AIMM LGBTQ Inclusivity Perceptions Study Takeaways
Link
AIMM-CIA LGBTQ Inclusivity Perceptions Study June 2023
Link
LGBTQ+ Guidebook for Action - HRC
PDF
2023 LGBTQ Report - Nielsen
PDF
Resources to Help the Victims and Survivors of the Club Q Tragedy in Colorado Springs
Link
AIMM LGBTQ+ Campaign Toolkit
Link
LGBTQ+ Educational Fact Pack Resource
Link
ANA LGBTQ+ Marketing Inclusion Report
PDF
Being Transgender At Work - McKinsey & Company
Link
LGBTQ Visual Storytelling Guide - Getty Images & GLAAD
Link
How Brands Can Take Action With Advertising Beyond Pride Month - Nielsen
PDF
LGBTQ Audiences and Content Take Center Stage - Nielsen
PDF
The Hispanic & Black LGBTQ+ Community - HCode
Link
Proud & Present LGBTQ Audiences - Nielsen
PDF
LGBTQ Family Insights Presentation
Link
COVID-19 Impact on LGBTQ - Target 10
Link
HE, SHE, THEY. Guide to Inclusive Language
Link
CMI’s 14th Annual LGBTQ Community Survey® report download (2020)
Link
CMI’s Black LGBTQ Community Survey® report download (2021)
Link
HRC's 2021 Corporate Equality Index
Link
Nielsen Shopping Habits
Link
How will you come OUT in 2021?
Link
What Marketers Need to Know About the LGBTQ Community in 2020
Link
CMI’s LGBTQ Consumer Products Survey report 2019
Link
Nielsen LGBTQ Consumer Trends (music)
Link
Brands Missing an Opportunity to Connect
Link
$1 Trillion Dollar Blind Spot
Link
Pew Research – Identifying as LGBTQ
Link
Gallup Research
Link

DEI

AIMM Supplier Diversity Toolkit - Level Up!
Link
PowerUp! Snapshot 1.1
PDF
A Marketer's Guide to Inclusive Language | AIMM
Link
2023 Cultural Calendar
Link
Next Level ROI: Investing in Diverse Audiences & Content | Cultural Inclusion Accelerator and Nielsen
Link
Power Up! Growth Through Inclusive Marketing: A CMO’s Guide For Modern Marketing Leaders
Link
CIIM SHOWS - EMMYS Infographic | Culture & Inclusion For Your Consideration
Link
AIMM DEI ERG Toolkit
Link
The Power of Age Inclusion Executive Summary 2022 - A+E Networks
PDF
Annual Calendar of MC&I Celebrations
Link
ANA Diversity, Equity, and Inclusion in the Marketing Industry
Link
ANA Diversity Is Crucial to Brand Authenticity
Link
AIMM DEI - Educational Institution Curated List - Nov 2021
Link
Marketing's Role in Creating an Inclusive Future - American Marketing Association
Link
DE&I Imagery Toolkit - Getty Images & Citi
Link
DEI Action Plan & Scorecard
PDF
DEI Self-Assessment Tool
PDF
DEI Maturity Model
PDF
Diverse Representation & Inclusion on TV - Nielsen
PDF
AIMM Supplier Directory Overview
Link
Precise Targetings Foiled by Imprecise Data
Link
2018 Benchmark Survey
Link
Social Distancing Impact on TV Usage
Link
Do The Right Thing - How Diversity & Inclusion Drives Brand Outcomes
Link
Resource List of Certified Diverse Suppliers for Marketing/Advertising
Link
Young Voices: What the Industry’s Rising Stars Want You to Know
Link
Stare of Inequity - Hue + Harris Poll
Link
Facebook Certification Job Board Overview
Link
Strategic Partnerships for Social Impact
Link
Kantar-US-Infographic-GenZ-2021
PDF
Kantar-US-Infographic-Millennials-2021
PDF
Kantar-USM-Generations_At_a_Glance-2021
PDF
Kantar-US-Infographic-BabyBoomers-2021
PDF
Kantar-US-Infographic-GenX-2021
PDF
The ROI of Inclusivity - Nielsen
PDF
DEI Strategies for Recruiting a Diverse Workforce
PDF
2018 ANA Multicultural Inclusive Marketing White Paper
Link
17,000 Data Points From 50 Top Brands Prove That Diversity in Ads is Good for Their Bottom Lines
Link

Women/Womxn of Color

ANA These Women Leaders Weigh in on How to Foster Inclusivity
Link
The Case for Gender Equity in Sports - Nielsen
PDF
Shattering Stereotypes: Women Over 50 - Nielsen
PDF
Status of Women in U.S. Media
Link
US Labor Women Stats in the Workforce
Link
Women's Leadership Gap
Link
Women of Color Stats
Link
Women in the Media
Link
Gender Bias in Advertising
Link
Moms, Work, and the Pandemic
Link
Women's History Month
Link
International Women's Day
Link
Latina History Day
Link

People with Disabilities

Digital Accessibility - A Key Component of Every Inclusive Brand | eSSENTIAL Accessibility
Link
CDC Disability Infographic
PDF
Answering the Call for Disability Inclusion in Media - Nielsen
PDF
Portrayals of Disability in Advertising
PDF
COVID-19 Impact on People with Disabilities
Link
An Inside Look: Unmasking Wounds, Connecting Lives
Link
2021 Calendar of Disability-Related Dates
Link
Disability Inclusion Posters
Link
AdWeek - CEOs Disability Inclusion Pledge
Link
PWD Consumer Segment Profile - Essential Accessibility
PDF

American Indian/Indigenous People

ICWA info graphic - G&G Advertising
PDF
American Indian and Alaskan Native Infographic 2021 - G&G Advertising
PDF
Native American Mascots - Nielsen
PDF
The Rise of Native American Power in Media - Nielsen
PDF
An Inside Look: Reaching Native Americans Where They Are for National Epilepsy Awareness Month
Link
Indian Tribes and Resources for Native Americans
Link
Native American and Indigenous Markets in the Americas
Link
Native American Resources | American Indian Policy Institute
Link

Military/Veterans

US Military Infographics by Race, Gender, and EthnicityUS Military Infographics by Race, Gender, and Ethnicity
Link
Defense Military Branches ResourcesDefense Military Branches Resources
Link
Removing Military BiasesRemoving Military Biases
Link
20 Companies with Standout Initiatives to Hire and Support Veterans20 Companies with Standout Initiatives to Hire and Support Veterans
Link

Ebooks

Power Up! Growth Through Inclusive Marketing: A CMO’s Guide for Modern Marketing Leaders
Power Up! Growth Through Inclusive Marketing: A CMO’s Guide for Modern Marketing Leaders
A Diversity Report for the Advertising/Marketing Industry (2022)
A Diversity Report for the Advertising/Marketing Industry (2022)
Diversity, Equity & Inclusion (DEI) Maturity Model
Diversity, Equity & Inclusion (DEI) Maturity Model
Guidelines for Buyers When Doing Business with Diverse Media Suppliers
Guidelines for Buyers When Doing Business with Diverse Media Suppliers
A Diversity Report for the Advertising/Marketing Industry (2021)
A Diversity Report for the Advertising/Marketing Industry (2021)
The Growth of Supplier Diversity
The Growth of Supplier Diversity
Resource List of Certified Diverse Suppliers for Marketing/Advertising
Resource List of Certified Diverse Suppliers for Marketing/Advertising
Addressing Biases in Multicultural & Inclusive Identity Data
Addressing Biases in Multicultural & Inclusive Identity Data
A Diversity Report for the Advertising/Marketing Industry (2020)
A Diversity Report for the Advertising/Marketing Industry (2020)
Total Market Reset Report
Total Market Reset Report
Multicultural & Inclusive Marketing Benchmark in the Covid-19 Era
Multicultural & Inclusive Marketing Benchmark in the Covid-19 Era
Going for Growth: Targeting Today’s Diverse Consumers | A Modern Marketer’s Playbook
Going for Growth: Targeting Today’s Diverse Consumers | A Modern Marketer’s Playbook
Organizational Structure: How Multicultural & Inclusive Marketing Teams Can Be Set Up for Success
Organizational Structure: How Multicultural & Inclusive Marketing Teams Can Be Set Up for Success
The Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth
The Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth
A Diversity Report for the Advertising/Marketing Industry (2019)
A Diversity Report for the Advertising/Marketing Industry (2019)
U.S. Multicultural Media Forecast 2019
U.S. Multicultural Media Forecast 2019
A Diversity Report for the Advertising/Marketing Industry (2018)
A Diversity Report for the Advertising/Marketing Industry (2018)

Get notified About new resources

Stay up to date with the latest multicultural marketing webinars, research, ebooks and news.