Research

Asian
Hispanic/Latino
LGBTQ+
African American/Black
D&I
COVID-19 The Asian American Experience - Plan C Agency
Link
Nielsen Asian-American-Diverse-Intelligence-Series-Report.pdf
Link
Connectivity Drives the Asian American Consumer Journey
Link
Asian Americans - Digital Lives and Growing Influence
Link
AIMM Asian 101 Overview.pdf
Link
Consumers Value Black, Hispanic Media Now More Than Ever, and Want Brands to Value it, Too
Link
Cultural Connectivity Transformed - How Latinos Are Connecting While Social Distancing
Link
Secrets of Spanish Language Advertising 2.0: An Opportunity for Today's Marketers
Link
COVID-19 MC Perspective - Publicis Media
Link
Advertisers with COVID-19 Creative Messaging - Univison
Link
Latinos and COVID-19 - A Perspective - Lopez Negrete
Link
Hispanics Lean Into Culture in the COVID-19 Era - Conill
Link
Descrubrimiento Digital: The Online Lives of Latinx Consumers
Link
Latino-brand-authenticity-report-2019
Link
HispanicAd 2019 Hispanic Social Marketing Report.pdf
Link
Hispanic Millennials Are Closer To The Hispanic Culture Than Most Think
Link
Culture and Language FINAL - J Walker Smith_Kantar Consulting - AIMM February 26 2019.pptx
Link
Cultural Marketing Conference - IPG.Univision.NBCU 05.28
Link
AIMM Hispanic Webinar 2018 September.pdf
Link
CMC 2019 Hispanic Market Guide.pdf
Link
LGBTQ Family Insights Presentation
Link
Nielsen Shopping Habits
Link
How will you come OUT in 2021?
Link
What Marketers Need to Know About the LGBTQ Community in 2020
Link
COVID-19 Impact on LGBTQ - Target 10
Link
Nielsen LGBTQ Consumer Trends (music)
Link
Pew Research – Identifying as LGBTQ
Link
$1 Trillion Dollar Blind Spot
Link
Gallup Research
Link
Brands Missing an Opportunity to Connect
Link
CMI’s LGBTQ Consumer Products Survey report 2019
Link
Consumers Value Black, Hispanic Media Now More Than Ever, and Want Brands to Value it, Too
Link
Covid-19 The African American Perspective
Link
COVID-19: Investing in black lives and livelihoods
Link
The 2020 African-American Market Report
Link
It's In The Bag: Black Consumers' Path To Purchase
Link
VAB Presentation - African American.pptx
Link
Black Impact: Consumer Categories Where African Americans Move Markets
Link
AIMM - African American Barriers To Change - Presentation.pptx
Link
Precise Targetings Foiled by Imprecise Data
Link
Resource List of Certified Diverse Suppliers for Marketing/Advertising
Link
Do The Right Thing - How Diversity & Inclusion Drives Brand Outcomes
Link
COVID-19 Impact on People with Disabilities
Link
Social Distancing Impact on TV Usage
Link
2018 Benchmark Survey
PDF
17,000 Data Points From 50 Top Brands Prove That Diversity in Ads is Good for Their Bottom Lines
Link

Ebooks

Multicultural & Inclusive Marketing Benchmark in the Covid-19 Era
Multicultural & Inclusive Marketing Benchmark in the Covid-19 Era
Total Market Reset Report
Total Market Reset Report
Going for Growth: Targeting Today’s Diverse Consumers | A Modern Marketer’s Playbook
Going for Growth: Targeting Today’s Diverse Consumers | A Modern Marketer’s Playbook
U.S. Multicultural Media Forecast 2019
U.S. Multicultural Media Forecast 2019
A Diversity Report for the Advertising/Marketing Industry (2019)
A Diversity Report for the Advertising/Marketing Industry (2019)
The Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth
The Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth
Organizational Structure: How Multicultural & Inclusive Marketing Teams Can Be Set Up for Success
Organizational Structure: How Multicultural & Inclusive Marketing Teams Can Be Set Up for Success
A Diversity Report for the Advertising/Marketing Industry (2018)
A Diversity Report for the Advertising/Marketing Industry (2018)

Get notified About new resources

Stay up to date with the latest multicultural marketing webinars, research, ebooks and news.