FEATURED Webinar
September 27, 2023
South Asians In America - The Missed Opportunity
South Asians represent 23% of all Asians and 18% of all International Students. Asians are wealthier than the general population by 30%, and Indians are wealthiest amongst Asians. They are more affluent and more educated than any other ethnic group, yet many marketers haven’t recognized the opportunity with the South Asian consumer. From entertainment to politics, from sports to business, South Asians are changing the face of America. Join Bobby Sahni, Partner & Co-founder of Ethnicity Matters, and Sreesha Vaman, Partner & Co-Founder of Tulsea Sports Marketing, as they cover this nuanced, growing, and often overlooked segment through best-in-class case studies.
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