Webinars

February 1, 2023

McDonalds and AARP Take Lunar New Year to the Next Level

McDonald’s and AARP take cultural moments to the next level, with their 2023 Lunar New Year campaigns. A/R, Times Square, and rappin’ grandmas create a formula for memorable stand-out campaigns that are generating headlines and excitement! Join us for a lively conversation with McDonald’s and AARP as they talk about creating successful cultural moments.

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Webinar

McDonalds and AARP Take Lunar New Year to the Next Level

The Rising Growth Market Opportunity of the Asian American Native Hawaiian/Pacific Islanders (AANHPI) Community

The Rising Growth Market Opportunity of the Asian American Native Hawaiian/Pacific Islanders (AANHPI) Community

Live Your Truth So We Can #SeeALL: Leveraging Corporate Responsibility to Reinforce Allyship with The LGBTQ+ Community

Live Your Truth So We Can #SeeALL: Leveraging Corporate Responsibility to Reinforce Allyship with The LGBTQ+ Community

The Hispanic Market In-Language AND In-Culture Lunch & Learn

The Hispanic Market In-Language AND In-Culture Lunch & Learn

Digital Accessibility - A Key Component of Every Inclusive Brand

Digital Accessibility - A Key Component of Every Inclusive Brand

AIMM 2023 Orientation Webinar

AIMM 2023 Orientation Webinar

Cultural Inclusion Accelerator Webinar Series: Why/How Brands Embark on Successful Cultural Journeys

Cultural Inclusion Accelerator Webinar Series: Why/How Brands Embark on Successful Cultural Journeys

Cultural Inclusion Accelerator Webinar Series: Best-In-Culture Content/Networks - What you Need to Know About Cultural Context Before the Upfronts

Cultural Inclusion Accelerator Webinar Series: Best-In-Culture Content/Networks - What you Need to Know About Cultural Context Before the Upfronts

Cultural Inclusion Accelerator Webinar Series: DEI Impact on Brand Trust - Why Perceived Diversity, Equity and Inclusion in Ads is Paramount

Cultural Inclusion Accelerator Webinar Series: DEI Impact on Brand Trust - Why Perceived Diversity, Equity and Inclusion in Ads is Paramount

Cultural Inclusion Accelerator Webinar Series: Cultural Attribution & Efficiency - How Much Does Culture & DEI Matter On Sales, Trust, Viewer Preference, Diverse Owned/Targeted Media

Cultural Inclusion Accelerator Webinar Series: Cultural Attribution & Efficiency - How Much Does Culture & DEI Matter On Sales, Trust, Viewer Preference, Diverse Owned/Targeted Media

Cultural Inclusion Accelerator Webinar Series: Progress in Ads Cultural Authenticity - Why Culture is More Important Now Than Ever

Cultural Inclusion Accelerator Webinar Series: Progress in Ads Cultural Authenticity - Why Culture is More Important Now Than Ever

2022 Membership Orientation Webinar

2022 Membership Orientation Webinar

Partly Sunny! Forecasting Improvements in Multicultural Targeting Data

Partly Sunny! Forecasting Improvements in Multicultural Targeting Data

CIIM™ Reveals the Most Culturally Relevant Shows and Networks

CIIM™ Reveals the Most Culturally Relevant Shows and Networks

Denouncing Anti-Asian Racism and Hate Through Allyship & Solidarity

Denouncing Anti-Asian Racism and Hate Through Allyship & Solidarity

Super Bowl 2021 Best-In-Culture Ads: CIIM™ Lessons Beyond the Game

Super Bowl 2021 Best-In-Culture Ads: CIIM™ Lessons Beyond the Game

The Power of a Modern Marketing Reset

The Power of a Modern Marketing Reset

Data Transparency: Removing Data Blindfolds to Connect with Multicultural Consumers Successfully

Data Transparency: Removing Data Blindfolds to Connect with Multicultural Consumers Successfully

Comcast Advertising's Culture Conversations: Brand Inclusivity Drives Business Results

Comcast Advertising's Culture Conversations: Brand Inclusivity Drives Business Results

Purpose Driven Multicultural & Inclusive Brands

Purpose Driven Multicultural & Inclusive Brands

Alma & We Are All Human Presents Estamos Unidos: Communities Emerging Stronger and More Unified through Creativity

Alma & We Are All Human Presents Estamos Unidos: Communities Emerging Stronger and More Unified through Creativity

Resetting Growth & Reconnecting with MC&I in Post-COVID & Social Justice Era

Resetting Growth & Reconnecting with MC&I in Post-COVID & Social Justice Era

How Multicultural Marketers are Navigating COVID-19

How Multicultural Marketers are Navigating COVID-19

Multicultural and Inclusive Segment Insights & Impact on TV Usage Covid-19 Webinar (Part 2)

Multicultural and Inclusive Segment Insights & Impact on TV Usage Covid-19 Webinar (Part 2)

Covid-19 Impact on Multicultural and Inclusive Segments (Part 1)

Covid-19 Impact on Multicultural and Inclusive Segments (Part 1)

Tripling Ad Effectiveness and Purchase Intent In The Most Relevant Context with New CIIM™ Metric

Tripling Ad Effectiveness and Purchase Intent In The Most Relevant Context with New CIIM™ Metric

Understanding CIIM™

Understanding CIIM™

AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming

AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming

Understanding Your CIIM™ Dashboard (Members Only)

Understanding Your CIIM™ Dashboard (Members Only)

Target 10’s Queer Culture Project

Target 10’s Queer Culture Project

Multicultural and Total Market Benchmark Survey

Multicultural and Total Market Benchmark Survey

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