Webinars

September 27, 2023

South Asians In America - The Missed Opportunity

South Asians represent 23% of all Asians and 18% of all International Students. Asians are wealthier than the general population by 30%, and Indians are wealthiest amongst Asians. They are more affluent and more educated than any other ethnic group, yet many marketers haven’t recognized the opportunity with the South Asian consumer. From entertainment to politics, from sports to business, South Asians are changing the face of America.‍ Join Bobby Sahni, Partner & Co-founder of Ethnicity Matters, and Sreesha Vaman, Partner & Co-Founder of Tulsea Sports Marketing, as they cover this nuanced, growing, and often overlooked segment through best-in-class case studies.‍

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Webinar

South Asians In America - The Missed Opportunity

The Rising Growth Market Opportunity of the Asian American Native Hawaiian/Pacific Islanders (AANHPI) Community

The Rising Growth Market Opportunity of the Asian American Native Hawaiian/Pacific Islanders (AANHPI) Community

Live Your Truth So We Can #SeeALL: Leveraging Corporate Responsibility to Reinforce Allyship with The LGBTQ+ Community

Live Your Truth So We Can #SeeALL: Leveraging Corporate Responsibility to Reinforce Allyship with The LGBTQ+ Community

The Hispanic Market In-Language AND In-Culture Lunch & Learn

The Hispanic Market In-Language AND In-Culture Lunch & Learn

Digital Accessibility - A Key Component of Every Inclusive Brand

Digital Accessibility - A Key Component of Every Inclusive Brand

AIMM 2023 Orientation Webinar

AIMM 2023 Orientation Webinar

Audio is Culture: SXM Media’s Culture Trend Report

Audio is Culture: SXM Media’s Culture Trend Report

McDonalds and AARP Take Lunar New Year to the Next Level

McDonalds and AARP Take Lunar New Year to the Next Level

Diversity By Design - Why Inclusive Organizations Are Poised to Win Tomorrow

Diversity By Design - Why Inclusive Organizations Are Poised to Win Tomorrow

Let’s Chat About WeChat – Understanding Digital, Social and eCommerce from a Chinese Perspective

Let’s Chat About WeChat – Understanding Digital, Social and eCommerce from a Chinese Perspective

Inclusive Language: Building Authentic Relationships and Forging Meaningful Connections to Maximize Growth

Inclusive Language: Building Authentic Relationships and Forging Meaningful Connections to Maximize Growth

Data Track Townhall: Chasing MC&I Data Accuracy in New Panel and Big Data Measurements

Data Track Townhall: Chasing MC&I Data Accuracy in New Panel and Big Data Measurements

Increasing Equity and Impact Through Targeted & Diverse-Owned Media

Increasing Equity and Impact Through Targeted & Diverse-Owned Media

Inclusive Communication - Principles & Practices that can Create Belonging in the Workplace

Inclusive Communication - Principles & Practices that can Create Belonging in the Workplace

Being Bilingual-The Duality of the Bilingual Experience

Being Bilingual-The Duality of the Bilingual Experience

Marketing in the Era of AI, AR, VR, MR, and Web3: Navigating Disruption and Capturing Consumer Attention

Marketing in the Era of AI, AR, VR, MR, and Web3: Navigating Disruption and Capturing Consumer Attention

The HBCU Experience

The HBCU Experience

Cultural Inclusion Accelerator Webinar Series: Why/How Brands Embark on Successful Cultural Journeys

Cultural Inclusion Accelerator Webinar Series: Why/How Brands Embark on Successful Cultural Journeys

Cultural Inclusion Accelerator Webinar Series: Best-In-Culture Content/Networks - What you Need to Know About Cultural Context Before the Upfronts

Cultural Inclusion Accelerator Webinar Series: Best-In-Culture Content/Networks - What you Need to Know About Cultural Context Before the Upfronts

Cultural Inclusion Accelerator Webinar Series: DEI Impact on Brand Trust - Why Perceived Diversity, Equity and Inclusion in Ads is Paramount

Cultural Inclusion Accelerator Webinar Series: DEI Impact on Brand Trust - Why Perceived Diversity, Equity and Inclusion in Ads is Paramount

Cultural Inclusion Accelerator Webinar Series: Cultural Attribution & Efficiency - How Much Does Culture & DEI Matter On Sales, Trust, Viewer Preference, Diverse Owned/Targeted Media

Cultural Inclusion Accelerator Webinar Series: Cultural Attribution & Efficiency - How Much Does Culture & DEI Matter On Sales, Trust, Viewer Preference, Diverse Owned/Targeted Media

Cultural Inclusion Accelerator Webinar Series: Progress in Ads Cultural Authenticity - Why Culture is More Important Now Than Ever

Cultural Inclusion Accelerator Webinar Series: Progress in Ads Cultural Authenticity - Why Culture is More Important Now Than Ever

2022 Membership Orientation Webinar

2022 Membership Orientation Webinar

Partly Sunny! Forecasting Improvements in Multicultural Targeting Data

Partly Sunny! Forecasting Improvements in Multicultural Targeting Data

CIIM™ Reveals the Most Culturally Relevant Shows and Networks

CIIM™ Reveals the Most Culturally Relevant Shows and Networks

Denouncing Anti-Asian Racism and Hate Through Allyship & Solidarity

Denouncing Anti-Asian Racism and Hate Through Allyship & Solidarity

Super Bowl 2021 Best-In-Culture Ads: CIIM™ Lessons Beyond the Game

Super Bowl 2021 Best-In-Culture Ads: CIIM™ Lessons Beyond the Game

The Power of a Modern Marketing Reset

The Power of a Modern Marketing Reset

Data Transparency: Removing Data Blindfolds to Connect with Multicultural Consumers Successfully

Data Transparency: Removing Data Blindfolds to Connect with Multicultural Consumers Successfully

Comcast Advertising's Culture Conversations: Brand Inclusivity Drives Business Results

Comcast Advertising's Culture Conversations: Brand Inclusivity Drives Business Results

Purpose Driven Multicultural & Inclusive Brands

Purpose Driven Multicultural & Inclusive Brands

Alma & We Are All Human Presents Estamos Unidos: Communities Emerging Stronger and More Unified through Creativity

Alma & We Are All Human Presents Estamos Unidos: Communities Emerging Stronger and More Unified through Creativity

Resetting Growth & Reconnecting with MC&I in Post-COVID & Social Justice Era

Resetting Growth & Reconnecting with MC&I in Post-COVID & Social Justice Era

How Multicultural Marketers are Navigating COVID-19

How Multicultural Marketers are Navigating COVID-19

Multicultural and Inclusive Segment Insights & Impact on TV Usage Covid-19 Webinar (Part 2)

Multicultural and Inclusive Segment Insights & Impact on TV Usage Covid-19 Webinar (Part 2)

Covid-19 Impact on Multicultural and Inclusive Segments (Part 1)

Covid-19 Impact on Multicultural and Inclusive Segments (Part 1)

Tripling Ad Effectiveness and Purchase Intent In The Most Relevant Context with New CIIM™ Metric

Tripling Ad Effectiveness and Purchase Intent In The Most Relevant Context with New CIIM™ Metric

Understanding CIIM™

Understanding CIIM™

AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming

AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming

Understanding Your CIIM™ Dashboard (Members Only)

Understanding Your CIIM™ Dashboard (Members Only)