Traditionally, marketers have underutilized the power of accurate cultural reflections applying culture occasionally in some targeted communications and media buys. Since 2019, the Cultural Insights Impact Measure (CIIM™) has proven that culture substantially enhances brands’ growth. On May 24th, CIIM™ shared the importance of culture to viewer preference based on 62,000 evaluations of 140 TV, cable, streaming, and digital native shows across Asian, African American, Hispanic, LGBTQ, People with Disabilities, and non-Hispanic Whites viewers. Matching highly relevant ads with highly relevant content has never been so important for society and brands. As we head into upfronts and media decisions for 2021-22, CIIM provides advertisers, planners, and content creators with a powerful measure of the quality of the reach. Watch as we reveal the top Best-In-Culture shows and networks.
Roberto Ruiz: Univision Communications, EVP Research, Insights & Analytics
Carrie Stimmel: NBCUniversal Media, EVP, Advertising Sales
Lisa Torres: Publicis Media, President, Cultural Quotient
Lisa Valentino: Disney Advertising Sales, EVP
Award Video Presentation: https://vimeo.com/554492217
Panel Discussion: https://vimeo.com/554489159
Findings 1: https://vimeo.com/554498435
Findings 2: https://vimeo.com/554493489
Stay up to date with the latest multicultural marketing webinars, research, ebooks and news.