CIIM™ Reveals the Most Culturally Relevant Shows and Networks

Traditionally, marketers have underutilized the power of accurate cultural reflections applying culture occasionally in some targeted communications and media buys. Since 2019, the Cultural Insights Impact Measure (CIIM™) has proven that culture substantially enhances brands’ growth. On May 24th, CIIM shared the importance of culture to viewer preference based on 62,000 evaluations of 140 TV, cable, streaming, and digital native shows across Asian, African American, Hispanic, LGBTQ, People with Disabilities, and non-Hispanic Whites viewers. Matching highly relevant ads with highly relevant content has never been so important for society and brands. As we head into upfronts and media decisions for 2021-22, CIIM provides advertisers, planners, and content creators with a powerful measure of the quality of the reach. Watch as we reveal the top Best-In-Culture shows and networks.  


Roberto Ruiz: Univision Communications, EVP Research, Insights & Analytics

Carrie Stimmel: NBCUniversal Media, EVP, Advertising Sales

Lisa Torres: Publicis Media, President, Cultural Quotient

Lisa Valentino: Disney Advertising Sales, EVP


Carlos Santiago: AIMM, Co-Founder/SSG, President of and Chief Strategist

Lisette Arsuaga: AIMM, Co-Founder/DMI, Co-President


Award Video Presentation:

Panel Discussion:

Findings 1:

Findings 2:

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