As an arm of the ANA, the Alliance for Inclusive and Multicultural Marketing (AIMM) is a working group of industry leaders focused on evolving and enhancing the relevance, effectiveness, and impact of multicultural and inclusive marketing in order to legitimize connections with consumers and, in turn, maximize business growth. AIMM membership is a separate membership from ANA membership.
AIMM serves as a catalyst for driving brand, business, and industry growth by providing research and educational resources, facilitating strategic connections, and inspiring marketers to step outside their comfort zone. In turn, marketers will be better prepared to hire more diverse candidates with differing points of view so that they become more proficient in their advertising, strategic planning, and media considerations. By 2022, AIMM expects to meet three goals:
- Bias-free marketing through insights, support, and metrics to drive multicultural/inclusive marketing business growth.
- Embed cultural insights into marketing to connect with diverse consumers. Value and celebrate cultural diversity AND highlight human truths that unite. Authenticate the portrayal of all segments. Amplify the voices of our communities to be stronger.
- To contribute to corporate industry growth by providing research and resources that allow companies to understand the impact of segments growing exponentially faster than the general market.