The Hispanic Market In-Language AND In-Culture Lunch & Learn

AIMM Member Exclusive Lunch & Learn: The Hispanic Market: In-Language AND In-Culture - Why Cultural Nuance Drives Results, How To Uncover Cultural Insights, And Why Language Is A Tactical Tool, Not A Strategy.


Jennifer Woods, VP of Ignite Strategy & Insights at Captura Group, breaks down the steps needed to go from idea to action. Tune into learn about the process of insight development, and decision factors inbuilding a creative brief and measurable results by designing U.S. Hispanic creative that tells relevant stories and changes behavior.

**DOWNLOAD Presentation Deck Here!**

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