Multicultural and Inclusive Segment Insights & Impact on TV Usage Covid-19 Webinar (Part 2)

As we continue to dig deeper into how COVID-19 is affecting our communities, we will learn about the disproportionate toll the virus has had on both African Americans and People with Disabilities. During this session, Nielsen will also be sharing media consumption shifts targeting all multicultural and inclusive segments, as a result of Covid-19’s impact on businesses.

In this TED-style webinar, segment experts will share emerging patterns and unique insights that set the context from which brands must create relevant, culturally authentic connections as we reset growth. You will learn:

-Confront this new reality of family hunkering, physical distancing, and digital connectedness: In-Culture

-Cultural markers shape their response and belief systems

-Sentiments, emotions and behaviors may be shifting for the long-run

-Find new sources of inspiration and outlets of cultural expression

-Media consumption shifts due to the pandemic

**Click HERE to Download the Webinar Deck**

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