Purpose Driven Multicultural & Inclusive Brands

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Social injustice and inequalities have compromised consumers trust, affinity and perception of brands.  African American, Hispanic, Asian, LGBTQ and People with Disabilities are more discerning than ever. In return for their loyalty, they expect brands to assume a greater responsibility for building a better society. Thus, it is crucial for marketers to know how to effectively strengthen connections in genuine and meaningful ways. 

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