AIMM/ANA research shows that 84% of marketers believe they do multicultural marketing – yet only 16% infuse cultural relevance (cues, nuances, insights) in brand creative. AIMM’s Cultural Insight Impact Measure™ (CIIM™), empirically connects cultural relevance to sales lift. Multicultural marketing’s potential to drive growth is no longer a subjective question – it is an empirical fact.
During this webinar, Carlos Santiago, co-founder of the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), walks through the new CIIM™ metric: Cultural Insights Impact Measure™ created in partnership with NBCU and AIMM member companies.
You will learn:
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