As we look back on the evolution of Multicultural and Inclusive Marketing, it becomes clear that the focus on “Total Market” led marketers to dilute cultural specifics in favor of consensus-driven commonalities. Rather than celebrate what made consumers unique, marketers saw the Total Market concept as an opportunity to drive efficiencies. Combined with the advent of big data and performance marketing, Total Market initiatives had a detrimental impact on the strategic integrity of culturally targeted programs - those leveraging cultural insights to connect brands with diverse consumer segments.
It is time to leverage the power of a Modern Marketing RESET by restoring targeted efforts with deep cultural insights and relevant cues that will maximize profit and growth. In this webinar you will learn:
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