The clouds are lifting! Since the Alliance for Inclusive and Multicultural Marketing (AIMM) began benchmarking data quality last year, the “visibility” of African Americans, Asian Americans, and Hispanics has improved – both accuracy and representativeness of ethnic segments have steadily increased. Biases are lessening. There’s more transparency.
In this webinar, leading data providers and identity services Acxiom, Throtle, V12, and Webbula will discuss the multicultural commitments they’ve made, how they measure improvement, and the plans they have for increasing the quality of race/ethnicity data that’s critical to relevant advertising campaigns.
Join Carlos Santiago, President of SSG and Co-Founder of AIMM, Alice Sylvester, Partner at Sequent Partners, and Kelly Barrett, SVP, Data Partnerships at Truthset as data providers share their perspectives and the steps they’ve taken to help ensure marketers no longer target the wrong consumer with the wrong message, damaging their brand’s relationship with customers and campaign ROI in the process.
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