AIMM's Exclusive Member Forum: Driving Inclusive Growth. Join industry leaders at the AIMM Member Forum, July 16-17, 2024, in New York, hosted by Paramount Advertising. Where the leading industry voices work year-round to create the new standards and best practices for driving business growth and equity for all in our diverse marketplace.
LEARN MOREAIMM's Exclusive Member Forum: Driving Inclusive Growth. Join industry leaders at the AIMM Member Forum, July 16-17, 2024, in New York, hosted by Paramount Advertising. Where the leading industry voices work year-round to create the new standards and best practices for driving business growth and equity for all in our diverse marketplace.
LEARN MOREAIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments in ads and programming that empowers and culturally connects with diverse and inclusive segments AND organizations that provide equal opportunities for diverse talent in front and behind the camera.
#SeeALL is powered by CIIM (Cultural Insights Impact Measure) - the only tool in our industry that measures the effectiveness of culture in ads and programming, making a direct connection between culture and sales attribution/ROI.
To be a powerful force prioritizing diverse consumers and advancing inclusive and multicultural marketing to achieve business growth and equity for all
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential. AIMM has been the catalyst for unprecedented industry research examining multicultural marketing opportunities and the obstacles that stand in the way of optimal growth.
Multicultural and inclusive segments are no longer niche markets. Their numbers are equal to the populations of countries around the world:
The size of diverse segments’ wallets are bigger than some of the richest countries around the world: