Open position:

Content Manager



To apply:

Position Summary:
The Content Manager will manage the development and execution of content  strategies and digital experiences across our portfolio of brands. This  position will ensure a holistic omnichannel approach to owned, earned and  paid content. They should know the best ways to create content and digital  experiences and work with various internal and external partners to bring  them to life in an effective way. This role reports to the Director of  Digital Engagement.
 Ways You Will Make a Difference:
 Drive omnichannel content strategies that support campaigns, product launches  and brands always-on presences across online mediums.
 Lead social media and digital content development process and reviews. Know  and understand what types of content are appropriate to help achieve marketing  objectives and the various ways content can be created.
 Lead the oversight and execution of planned agile campaigns. Ensure flawless  execution in conjunction with our paid media, creative, insights and brand  teams.
 Partner with internal and external stakeholders to create unique and engaging  digital experiences that support all types of campaigns.
 Drive influencer strategies and executions that are rooted in measurable  objectives while always following FTC guidelines.
 Oversee social customer service efforts with third-party agency to ensure  customer satisfaction is met through community management.
 Partner with Insights team to develop and report out on results and  actionable learnings.
 Drive efficient and smart outputs with your direct report(s).
 Stay up to date on social platform, content and digital best practices and  trends. Communicates trends to teams as appropriate. Always answer the  questions – what’s next and so what?
 Experiences That Will Support Your Success
 Bachelor’s degree required
 4-6 years in a content, digital, social media or communications role
 Experience developing and adhering to content strategies
 Experience planning and executing campaigns across online channels
 Experience leading successful influencer strategies and executions and  partnering with content creators
 Involvement in UX and the overall website creation process
 Previous experience working at or with external agencies
 Experience managing direct reports
 Experience measuring and evaluating content across channels
 Experience working within a dynamic cross-functional team environment,  navigating objectives to drive priority and deliver breakthrough results
 Skills That Will Make You Successful?
 Experience working with digital, content CMS and marketing analytics tools  (e.g., Sprinklr, Netbase, Social Bakers, etc.)
 Strong understanding of SEO principles, UX and content optimization
 Proficient in the adobe Suite of Tools
 Knows their way around Google Analytics
 Strong analytical and organizational skills
 Exceptional collaboration skills
 Excellent communication and influencing skills
 High levels of energy, creativity and enthusiasm
 Strong sense of ownership and accountability over results
 Comfortable operating in highly dynamic and ever changing environments
 We are proud to be an equal opportunity employer. In order to provide equal  employment and advancement opportunities to all qualified applicants and  employees, employment decisions and opportunities at Ferrara will be based on  merit, qualifications, and abilities, without regard to race, color, creed,  religion, sex, sexual orientation, gender identity and expression, marital or  civil union status, national origin, ancestry, citizenship, age, military or  veteran status, disability, handicap, genetic information, pregnancy  (childbirth or related medical condition), or on any other basis prohibited  by law. This policy governs all aspects of employment, including selection,  job assignment, compensation, discipline, termination, and access to benefits  and training.

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