Open position:

Copywriter

at

Ferrara

Primary Purpose:
 
“We are the music makers and we are the dreamers of dreams.” Do you know  where this quote is from and does it get you excited? Are you into getting  your brain massaged by ASMR or appreciate a good video loop that oddly satisfies?  Are you interested in adventuring with goonies that take their talents  seriously but not themselves seriously? If you answered yes to any or all of  these, we’re excited you’re here taking the time to learn more.
 
Ferrara’ in-house agency is looking for a Copywriter to join their expanding  creative team. Projects will include social and ecommerce content, 360  campaigns, and overall concept and idea write-ups all in collaboration with  extended agency and brand teams. Touch points include but are not limited to  brand social channels, retail digital platforms such as cooler door and  check-out screens to commerce media applications such as Ibotta, Gopuff, and  retailers’ digital ecosystems as well as physical POS.
 
The Copywriter will partner with a Content Art Director in all aspects of  ideation, write-ups, presenting, and producing content. You will be united as  one, responsible for sharing work as a creative duo. Art & Copy will support and influence each other  seamlessly. Collaborative concepting is equally expected from you both at all  times. Better Together is your mantra.
 
A taste of Ferrara’s sweet snacks brands include Trolli, Nerds, SweeTARTS,  Black Forest, Now And Later, Lemonhead, Keebler, Famous Amos, and Mother’s cookies to name a few. If you are passionate about content creation, enjoy a what if creative  culture, love to laugh out loud, understand how to concept and write creative that can flex across  several digital needs, constantly seek and share inspiration to spark ideas, and value  collaboration, please apply.
 
Detailed Responsibilities:
 
 ● Write to several brand tones and continue to build a distinct voice for  each
 
 ● Write intentionally with the heart of the brand and their strategies top of  mind
 
 ● Collaborate with internal and external teams, including social,  web/e-commerce, packaging, PR, and shopper all in support of multi-channel  campaigns
 
 ● Participate in ideations for product innovation, brand campaigns, and DEI  initiatives
 
 ● Collaborate with key internal and external partners to elevate the look,  tone and feel of our social channels and consumer experiences
 
Preferred Requirements:
 
 ● Storytelling that is fun and evokes positive reactions – right story for  the right touchpoint
 
 ● Intentional and relevant copy across multiple social channels and platforms  
 
 ● Ability to craft compelling and fun presentations that clearly explains how  the work was inspired by the brief
 
 ● Portfolio of creative work containing social campaigns and ecommerce  specific content inclusive of concept write-ups, headlines/subheads,  taglines, and post copy examples (short and long form)
 
 ● Shares ideas and builds upon others, welcomes input, and considers  alternate points-of view with respect
 
 ● Driven to elevate the work and spark interesting and exciting ideas for  content
 
Basic Requirements:
 
 ● 5+ years of digital experience with at least 3 years in a social-specific  role, CPG experience a plus
 
 ● Agency experience preferred
 
 ● Highly collaborative within an EACH ONE, TEACH ONE creative culture  especially with writer partners
 
 ● Understands all phases of concept, production, edits and final execution of  content creation
 
 ● Proficient in Google Slides, Microsoft, and comfortable using and adapting  to collaboration platforms as needed
 
 ● Associate or Bachelor’s degree in creative field
 
EQUAL OPPORTUNITY
We are proud to be an equal opportunity employer. In order to provide equal  employment and advancement opportunities to all qualified applicants and  employees, employment decisions and opportunities at Ferrara will be based on  merit, qualifications, and abilities, without regard to race, color, creed,  religion, sex, sexual orientation, gender identity and expression, marital or  civil union status, national origin, ancestry, citizenship, age, military or  veteran status, disability, handicap, genetic information, pregnancy  (childbirth or related medical condition), or on any other basis prohibited  by law. This policy governs all aspects of employment, including selection,  job assignment, compensation, discipline, termination, and access to benefits  and training.

To apply: https://ferrarausa.wd1.myworkdayjobs.com/en-US/FerraraCandyCareers/job/IL---Old-Post-Office/Copywriter_R-02607

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