The Sr. Multicultural & Inclusive Manager will be responsible for elevating multicultural and inclusive marketing across a portfolio of brands (with a focus on Chivas, Altos and Avion) to promote business growth in an increasingly diverse marketplace. This team will embed cultural insights that both value and celebrate cultural diversity and highlight human truths that unite ensuring all brands engage in authentic and culturally relevant ways. They will develop metrics and ensure measurement methods are in place to track performance and ensure business growth among multicultural groups.
They will also serve as a Diversity and Inclusion champion and will have a seat at the table with Human Resources, Employee Resource Groups and other Diversity and Inclusion initiatives to lift the organization’s capabilities. They will develop company-wide resources to educate and inspire the organization to drive inclusivity and cultural understanding and develop a Multicultural (MC) Marketing Learning Agenda and facilitate MC Marketing Training and immersions.
The Sr Multicultural & Inclusive Marketing Manager will report directly to the Director Multicultural & Inclusive Marketing.
Major Responsibilities / Accountabilities:
Provide expertise to brand management that evaluate inclusive, cultural marketing to supports PRUSA’s commitment to diversity + inclusion
Collaborate with internal stakeholders globally, including BrandCos, brand management and channel teams and external partners, (agencies, distributors), on cultural and inclusive marketing.
Provide marketing and commercialization diversity, culture + inclusion expertise across LGBTQ+, AF-AM, LatinX, Asian and more.
The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.
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