Sr Manager, Brand &Advertising for Metro by T-Mobile
This position for Metro by T-Mobile, #1 in prepaid, is responsible for leading the creative development of communications for acquisition initiatives and managing campaign-level creative execution to ensure efforts meet brand alignment, and overall business case goals and objectives. This includes creative for both General Market and Hispanic Market.
Responsible for creative development for Metro by T-Mobile in assigned area, including visual assets and copy strategy for initiatives; acts as main point of contact for all projects: day-to-day contact for internal clients and multiple agency partners on project execution while consistently providing Sr Manager, Creative Development detailed insights on progress of overall campaign development and ongoing business objectives.
Supervises ad manager(s) by providing guidance and preliminary approvals. Develops and grows direct report to align to business and personal goals. Utilizes deep understanding of consumer research/learnings and detailed target segmentation to deliver creative strategic direction during initial high-level program/campaign development (with internal business owners and agencies) to optimize current and future creative work.
Provides feedback to internal business owners (VP, Director and Sr Segment Marketing Managers) on project briefs to successfully launch campaigns with assigned agencies. Vets all agency creative briefs to ensure creative direction is aligned with overall project objectives before presenting to business owners for approval. Initiates campaign kickoffs and creative reviews with designated working team.
Meets weekly with Director, Creative and VP, Brand and Advertising to walkthrough creative concepts, designated business objectives and ongoing progress of overall campaign development. Presents creative work to SVP for approval on overall brand alignment and the creative look and feel once signed off by VP and Director.
The experience you’ll bring:
9-15 years of experience with Solid Creative Development Management (client and/or agency experience).
9-15 years of experience with ability to provide innovative creative ideas while adhering to brand guidelines.
Strong understanding of Direct Marketing techniques.
Ability to optimize creative based on results and handle multiple projects simultaneously.