Ep. 91: Understanding diversity-owned and diversity-targeted media with Carlos Santiago

SONIAETHOMPSON

There’s lots of ways to reach out and find your ideal customer. A common way brands have always used is paid media. And as targeting improves, paid media is often a proven way to reach people from underrepresented and underserved communities.

In this episode, Carlos Santiago, co-founder of AIMM, the Alliance for Inclusive and Multicultural Marketing, and I chat about the benefits for brands of engaging in paid media, and the impact is has on the communities.

Links

AIMM Research we chatted about

Santiago Solutions Group

Transcripts

Get the episode transcript here