The mission of ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is to create a powerful voice that elevates multicultural and inclusive marketing to promote business growth in an increasingly diverse marketplace. Established in 2016, AIMM brings together over 190 advertisers, ad agencies, media, data/research companies, non-profits and trade associations, representing over 2,000 brands. AIMM members invest more than $7 billion in multicultural marketing and advertising annually. As a collective power, AIMM tackles industry-wide barriers, solutions and growth opportunities in Multicultural and Inclusive marketing through its 7-point DEI Pledge, #SeeALL movement (a call to action to genuinely reflect consumers’ cultures, races, identities and abilities) and the Cultural Insights Impact Measure™ (CIIM™) tool, the industry’s gold standard testing tool for gauging ads’ and shows’ cultural relevance and their impact on brands’ growth.
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