AIMM Boilerplate Copy

ANA’s Alliance for Inclusive and Multicultural Marketing(AIMM) was established in 2016 to provide corporations with viable solutionsfor growth by addressing opportunities in Multicultural and Inclusivemarketing.

AIMM comprises senior-level advertisers, media/publishers,research and data companies, agencies and trade organizations, to spotlight themissed growth potential in General, Hispanic, African American, Asian-Americanand LGBTQ markets. This extraordinary working group of industry leaders istransforming the way multicultural and inclusive marketing is seen andunderstood via an industry-wide reboot – the largest ever in this space. Beyondsimply identifying where growth potential lies, AIMM shows its members (and theindustry) how to best maximize this potential towards positive bottom-lineimpact. AIMM is the leading authority in the space.

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