ANA’s Alliance for Inclusive and Multicultural Marketing(AIMM) was established in 2016 to provide corporations with viable solutionsfor growth by addressing opportunities in Multicultural and Inclusivemarketing.
AIMM comprises senior-level advertisers, media/publishers,research and data companies, agencies and trade organizations, to spotlight themissed growth potential in General, Hispanic, African American, Asian-Americanand LGBTQ markets. This extraordinary working group of industry leaders istransforming the way multicultural and inclusive marketing is seen andunderstood via an industry-wide reboot – the largest ever in this space. Beyondsimply identifying where growth potential lies, AIMM shows its members (and theindustry) how to best maximize this potential towards positive bottom-lineimpact. AIMM is the leading authority in the space.
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