Los Angeles, (October 13, 2020) – ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) today announced updates to its leadership team. Starting immediately, John Dillon of Denny’s, Alicia Enciso of Nestlé and Paul Alexander of Eastern Bank will assume the roles of Co-Chair, Vice-Chair and Second Vice-Chair, respectively. In these new positions, they will join current AIMM Co-Chair Bob Liodice, CEO of ANA, to guide the organization in its mission to reverse the downward trend of multicultural and inclusive marketing by empowering the industry to accurately portray cultural diversity and richness in today’s marketing efforts.
Each member of the new leadership team brings years of advertising and marketing experience to AIMM, as well as a shared mission of increasing holistic inclusivity, which will deliver stronger performance.
“Through their previous roles on the AIMM board, I have worked alongside John, Alicia and Paul and have seen their commitment and passion to drive widespread adoption of our organization’s mission,” said Lisette Arsuaga, AIMM Co-Founder and Advisory Board Member. “We look forward to seeing their impact on how AIMM drives lasting cultural integration across the industry.”
In addition to his role as Chair of AIMM, Dillon is Executive Vice President and Chief Brand Officer for Denny’s Corporation where Dillon is responsible for directing all brand and marketing efforts for Denny's. His responsibilities include developing and executing marketing strategies and initiatives, brand positioning, e-commerce, communications, advertising campaigns, product development and optimizing synergies among the franchisee community. Dillon was previously the Vice Chair of AIMM.
“I am fully supportive of and committed to elevating AIMM’s mission of driving authentic cultural representation throughout advertising and programming, and ultimately society, ”said Dillon. “At a time where the dialogue surrounding the need for more diversity and equal representation in our industry and culture is top-of-mind, I am both honored and inspired to serve as Chair, ensuring this important conversation transforms into more impactful, measurable and long-lasting action.”
Enciso has been elevated from board member to AIMM’s Vice Chair. Outside of AIMM, she is the Chief Marketing Officer at Nestlé USA, where she leads all marketing and communications efforts. Enciso embraces Nestlé’s commitment to being a force for good and challenges her teams to set a high standard for responsible marketing, including striving for diverse representation in campaigns, in her teams and with Nestlé’s partners. Her oversight includes leading impactful cross-brand multicultural marketing for Nestlé brands, such as Stouffer’s, MAGGI and Nestlé Toll House.
“I look forward to expanding my role within this important organization as we work to drive change during such a pivotal time in our industry. Together we can work to address the inequalities in the marketing ecosystem, especially as it relates to underserved and underrepresented communities, and together we can make a real difference, within our own walls and beyond,” said Enciso.
Eastern Bank Chief Marketing and Communications Officer, Alexander has been elevated from board member to AIMM’s second Vice Chair. In his role at Eastern Bank, Alexander is responsible for all aspects of internal and external communications, including brand marketing, advertising, sponsorships, public relations, graphic design, multimedia services, and more.
“My passion for ensuring proper ethnic and cultural representation led me to AIMM, and I am honored to continue supporting its mission in this new capacity, especially after seeing the organization’s approach with its #SeeALL Emmy PSA” said Alexander.
Dillon has replaced previous co-Chair Tony Rogers of Sam’s Club, while Enciso will assume Dillon’s previous position. Alexander will join in a new role to offer additional support to the leadership team.
For more information, visit https://www.anaaimm.net.
About the Alliance for Inclusive and Multicultural Marketing (AIMM)
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) was established in2016 to provide corporations with viable solutions for growth by addressing opportunities in Multicultural and Inclusive marketing.
AIMM comprises senior-level advertisers, media/publishers, research and data companies, agencies and trade organizations, to spotlight the missed growth potential in General, Hispanic, African American, Asian-American and LGBTQ markets. This extraordinary working group of industry leaders is transforming the way multicultural and inclusive marketing is seen and understood via an industry-wide reboot – the largest ever in this space. Beyond simply identifying where growth potential lies, AIMM shows its members (and the industry) how to best maximize this potential towards positive bottom-line impact. AIMM is the leading authority in the space.
ABOUT THE ANA
The ANA (Association of National Advertisers)’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the12-point ANA Growth Agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA’s membership consists of 1,400-plus domestic and international companies, including more than 900 client-side marketers and nonprofit fundraisers and 500 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.
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